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We Ball Sports is Helping Restore the Negro Baseball Legacy through HBCU Teams

We Ball Sports is Helping Restore the Negro Baseball Legacy through HBCU Teams
Posted By: Reggie Culpepper on November 12, 2021

We Ball Sports is an emerging e-commerce retailer which is the most frequently visited, privately-owned football gear and apparel website. It recently became the exclusive supplier of baseball apparel due to a merchandising agreement with a media company that serves HBCUs. The media company is Las Vegas-based Urban Edge Networks. Based on their understanding, We Ball Sports will be working directly with HBCU League Pass, which Urban Edge Networks own, to design and supply the apparel.

“Our partnership demonstrates the importance of what we’ve built,” said We Ball Sports co-owner Nehemiah Mitchell. “HBCU League Pass is a unique partner that enables us to connect with the HBCUs and their baseball athletes in an important way.”

For We Ball Sports, their agreement with Urban Edge Networks and HBCU League Pass enables them to expand their brand and potentially provide apparel for a broader range of sports.

Executives at HBCU League Pass are also particularly excited about this new collaboration.

A significant purpose for the partnership will help HBCU League Pass amplify and reengage with the history and tradition of Negro League baseball.



As a result of this collaboration, baseball athletes in HBCU programs will wear branded, integrated apparel that honors the outstanding legacy of the Negro Leagues, where Satchel Paige, among others became renowned for their exceptional skill.

Urban Edge Networks has established an enduring relationship with the Negro League Baseball Museum in Kansas City, Missouri. It will underscore their commitment to renewing the public’s knowledge of the exceptional contributions of African Americans to the historical development of baseball.

While the We Ball Sports—HBCU League Pass agreement focuses on sports and restoring the legacy of the Negro League Baseball, ultimately, it is essential to HBCUs to provide their students with high-quality academics.

We Ball Sports will be providing high-quality apparel to HBCU athletic departments that are taxed with spending wisely especially given they’re allocating funds to support non-revenue producing sports like baseball.

There is a natural connection between the goals of the HBCU athletic departments and the origin of We Ball Sports.

We Ball Sports was started by three Black entrepreneurs in 2017, all of whom were D1 football athletes. They pursued their academic studies at American universities via athletic scholarships, and when their football college careers ended, they redirected their on-field expertise to the e-commerce space.

The journey of how Brendan Royal, Darreon Herring, and Nehemiah Mitchell and how they built We Ball Sports from the ground up is a pathway that any aspiring entrepreneur (even any who might be playing baseball at HBCUs) can glean.


Written by Nathan Falde, a freelance writer
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