Michael Jordan and His Son Jeffrey Team Up to Launch Entertainment and Tech Company, HEIR Inc.
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Posted By: Kennedy Williams on December 15, 2021 Basketball legend Michael Jordan is teaming up with his son Jeffrey to launch a new start-up they hope will "build culturally-inspired consumer brands rooted in tech and entertainment." In a written statement Jeffrey Jordan said, “What HEIR Inc. is developing is purpose-built for a new era of athlete enterprise, opening the door for richer storytelling and deeper consumer engagement. The Jordan name has cultivated a loyal community for more than 35 years; the focus now is passing that legacy on to the next generation. We hope to continue to build and invest in businesses that bring that same reverence to the media and tech space.” The joint venture is called HEIR Inc. and is a tech company that has already secured $10 million in seed funding. HEIR will launch a platform the allows athletes to connect directly with their biggest supporters and fans. According to Black Enterprise, supporters will be able to buy digital assets, exclusive drops, and immersive experiences via the platform. Though created by the Jordan father-son duo, the business will be led by Jeffrey, Daniel George, and Jeron Smith. “We envision HEIR becoming the platform that will help cultivate the future of athlete Meta-Brands,” said HEIR Inc. co-founders George and Smith. “Dedicated supporters are at the heart of the platform, and they’ll benefit from early adoption ownership and unmatched access to their favorite athletes. Through marketplace engagement and tech-enabled activations, our platform unlocks the underserved monetization of fandom. We are excited to offer creators a wider range of engagement tools to reach passionate supporters, especially Gen Z and millennials, in new ways.” If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
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