Evan Lefft: Following Your Passion
|
Posted By: Heidi Buech on January 13, 2022 Evan Lefft is the founder of AAWOL (Athletic Apparel Without Limits), a sportswear and e-commerce company striving to give voice to the next generation through Sports-inspired lifestyle apparel, storytelling and branded experiences. Evan created AAWOL in 2017 with a mission of “Connecting the World through Sports.” Early success resulted in AAWOL establishing long-term partnerships with some of the biggest names in sports, including the Chicago Bulls, Minnesota Timberwolves, Oklahoma City Thunder. Two more announcements of partnerships with pro-teams are forthcoming. With a life-long passion for sports and apparel, Evan’s intent was to pursue a career in sports law and work in a professional sports front office, however, a desire for entrepreneurship took hold and Evan wanted the opportunity to reimagine ways to interact in a traditional space and participate in the sports industry in a more innovative manner. In 2012 and 2015, he founded Sporrty and The Made Brand, predecessors of AAWOL, which provided the foundation for the emphasis of creating deep and meaningful interactions with consumer and sports fans through commerce, content and community. In 2018 & 2019, Evan was identified as a finalist for the Forbes 30 Under 30 in the Retail Category. He received his B.A. in Economics from Morehouse College. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
Comments
More From This Author
Latest Entrepreneurial Updates
 |
Reimagining HBCU Excellence for K–12 Scholars: Building Identity, Belonging, and Standards EarlyMy name is Skyler. I’m the Founder & Executive Director of SUCCEED Academy™, an HBCU-inspired scholar development framework designed to help K–12 students build identity, confidence, and a standard of ...more
Skyler Willingham • 233 Views • February 22nd, 2026 |
 |
Introducing 1868 LegacyI’m excited to introduce 1868 Legacy, a heritage-inspired lifestyle brand rooted in one of the most pivotal years in American history—1868.
The year represents two powerful milestones that continue ...more
Sherry Snipes • 234 Views • January 28th, 2026 |
 |
Heritage BackpacksWhen I looked across the HBCU merchandise landscape, I didn’t see many products designed to support students beyond the classroom. While sweatshirts and apparel are creative, there was little that fel ...more
PARALEE MASSIE • 248 Views • January 14th, 2026 |
 |
HBCU+ Entrepreneurship ConferenceEvent Title: HBCU+ Entrepreneurship Conference
Event Date: November 7, 2025
Location: Virtual
Cost: Free
Registration Link: https://www.hbcueshipconference.com/register
Bowie State Univ ...more
Brando Bain • 478 Views • October 20th, 2025 |
Popular Entrepreneurial Updates
 |
New Era presents Tradition HBCU Apparel CollectionBUFFALO, NY (Sept. 2008) - New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced that it will team up with Tradition, an Atlanta-based apparel design company, to launch "Ne ...more
Reginald Culpepper • 23,900 Views • October 17th, 2008 |
 |
Featured Business: Dangerous Negroes?The Black community is currently in a state of social and cultural recession where negative stereotypical behavior is not only condoned, but glorified. Hip Hop culture, which had noble beginnings, has ...more
Daniel Moss • 14,358 Views • October 10th, 2006 |
 |
10 Steps for Attracting Business with Promotional Products! 10 Steps for Attracting Business with Promotional Products!
Promotional Products have a better return on investment (ROI) than almost any other marketing medium. That is because the ...more
Cecil Bernard • 13,364 Views • August 23rd, 2021 |
 |
INSURANCE FOR THE HBCU FAMILY!We are proud to announce a great new benefit for the HBCU Community. HBCU Connect has partnered with Living Waters Group LP to provide our students, parents, alumni, faculty, and fans with affordable ...more
Daniel Moss • 13,352 Views • January 12th, 2007 |
