FAMU Alumni Launches ‘You Go Girl’ Greeting Card Company, Offering Melanin Infused Sentiments for Women of Color to be Seen,
Posted By: Samantha Savory on January 31, 2022
Houston-based Florida A&M University alumni and accomplished author and owner of Opportune Independent Publishing Company, Shanley Simpson, is globally launching a new business venture on Feb. 02, 2022 called You Go Girl Greeting Cards. This new digital specialty greeting card company caters to women of color and black women around the world.
Simpson is taking the reins to fill a missing sector in the greeting card industry with her new inspiring line of beautiful and unique greeting cards. As a seasoned serial entrepreneur with a decade of experience working in publishing, she is the sole founder and CEO of this new greeting card venture and is excited about crossing into unchartered waters. Shanley defines her new endeavor this way; “You Go Girl is a greeting card company dedicated to ‘melanated’ women and girls who deserve a special note, just for them. This card company has been curated to fill the space on many retail shelves that do not represent the person purchasing it and/or receiving it.” The mission statement of You Go Girl is succinctly put into three little words: “To represent her.”
With nearly 22 million black women across the U.S. alone, many shoppers have found it difficult to find cards that represent their culture or heritage— Until now. “How many times have you spent countless minutes in the store trying to find that perfect greeting card? It can be a daunting task to find the perfect card that represents the flavor of the African American experience. Most cards do not depict people of color in any way, shape, form, or attitude.
In fact, Americans purchase approximately 6.5 billion greeting cards each year, but sadly, most do not cater to the overlooked, underrepresented people of a darker hue,” Simpson said.
Simpson has developed an array of greeting cards that will remedy this problem. “The launch of You Go Girl is made for mature, ‘melanated’ women…but we won’t stop there. There are several greeting cards that highlight young, little girls of color as well. Promoting social awareness and love for women of color within their own communities and society is my ultimate goal. Our greeting card categories include traditional sentiments, weddings, birthdays, anniversaries, graduations, and other special occasions, plus fun things like an invitation for girls’ night out, or a word of encouragement to a friend,” Simpson stated.
All print greeting cards and e-cards will be available on You Go Girls new e-commerce website: www.shopyougogirl.com. Customers can also purchase them on Etsy, Amazon, and at select retail shops. “I aspire to work with other small business owners while focusing on wholesale so that the company’s reach can scale drastically. Bringing authentic representation into the greeting card industry so that women of color can be appreciated, supported and loved is what this business is all about. Melanin greeting cards should be in the hands of everyone that wants them starting now,” Simpson relayed.
To learn more and to purchase your You Go Girl greeting card, please visit www.ShopYouGoGirl.com or follow You Go Girl on Instagram: https://www.instagram.com/yougogirlcards/.
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