Stillman Inks Apparel Deal with New Balance
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Posted By: Kennedy Williams on February 21, 2022 Stillman College Athletics has a new team member: New Balance. The Tigers have aligned with the sports and lifestyle brand in an exclusive apparel and equipment agreement, marking the first such contract between New Balance and an HBCU. The five-year contract was announced Thursday, Feb. 17 on Stillman's campus, where representatives from New Balance and supplier BSN SPORTS met with coaches, student-athletes, and members of the college's administration before attending the men's and women's Homecoming Week basketball games that night. Stillman's contract offers a variety of rebates, free promotional products, and performance incentives, and will include on-field and retail apparel. New Balance and BSN will soon begin outfitting Stillman's six NAIA programs: baseball; men's and women's basketball; softball; track and field; and cross-country. Later this year, Stillman will bring online two additional programs: volleyball and bowling. Terrance Whittle, director of athletics for Stillman College, said the deal is a "refreshing" boost to help the department expand its blueprint regionally and nationally. "To have a major brand like New Balance gives us a pedigree in the market amongst other schools," Whittle said, "especially others who are already solidified in their branding. "Recruits will know what we're wearing, what we promote and what we're associated with," he added. It will help keep our student-athletes and coaches excited." Talks between New Balance and Stillman began in mid-August 2021 and developed over the fall sports season. Quinton Cole, national team sales rep for New Balance and Morehouse College alumnus, was eager for the company to include an exclusive HBCU partnership in its refocused branding and target demographics. "We are thrilled to partner with Stillman College and their storied athletics programs," Cole said. "Stillman's DNA fits perfect with the New Balance mission of not trying to be the biggest but being the best. We look forward to many years of thinking different and changing the game. We are very excited to take this next step alongside BSN SPORTS to outfit all the school's teams and the surrounding community." Stillman Athletics' deal with New Balance and BSN was announced less than a month after the department unveiled a new, robust suite of colors, logos and wordmarks. Todd Northrop, vice president of BSN SPORTS Collegiate Selection Division, said that, on the heels of that branding overhaul, Stillman will have access to custom program branding tools and premier apparel and equipment to "enhance the student-athlete experience" and Stillman Athletics' brand. "It's our goal to support our Collegiate Select Partners with tailored resources and tools that save coaches and staff time, so they can focus their attention on what they care about most – their student athletes," Northrop said. SOURCE: Stillman College If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
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