McDonald's USA® Partners with Keke Palmer to Surprise "Future 22" Change Leaders With $220,000
|
Posted By: Kennedy Williams on July 11, 2022 McDonald's USA, through its Black & Positively Golden movement, surprised its Future 22 leaders with $10,000 each, totaling $220,000, during a celebratory event in their honor at the ESSENCE Festival of Culture presented by Coca-Cola®. These grants were awarded to help further the community-driven causes of these 22 change leaders, introduced earlier this year. Award-winning actress, singer & entertainer, Keke Palmer, took part in the surprise announcement as the Future 22 spokesperson. From a STEM educator who is leveling the playing field for Black and brown children in computer science to a financial literacy champion who is bridging the financial gap in inner cities, these visionaries are shattering ceilings and breaking barriers to create meaningful change in communities across the country. Since February, their stories have been told through an integrated marketing campaign that includes videos on Instagram at @wearegolden and McDonald's YouTube channel, as well as TV and radio spots voiced over by Keke, and more. "It's an honor to join McDonald's to recognize and celebrate these awesome leaders, while also supporting their work and mission," said Keke. "They are creating bright futures for themselves and the next generation – and, really, all of us – and the excitement on their faces during the McDonald's surprise gave me joy." During the celebratory event held at Essence Fest last weekend in New Orleans, which McDonald's sponsored for the 22nd year, Keke and Marissa Fisher, a second-generation McDonald's Owner/Operator in New Orleans, participated in a fireside chat moderated by McDonald's Senior Director of Cultural Engagement, Elizabeth Campbell, to inspire Future 22 leaders and provide tips on staying true to one's mission, finding balance while changing the world and paving the way for others, among other topics. "This year's Essence Fest theme was Black Joy, and we couldn't wait to celebrate all 22 leaders and bring them to New Orleans, in honor of their accomplishments," said Campbell. "We certainly could've surprised them virtually but making them a part of our Essence Fest moment meant unlocking the additional community of supporters who are McDonald's Owner/Operators and the Essence Fest family, to further celebrate them and demonstrate our belief in their work. It was more special than imagined, representing our commitment to feeding and fostering the communities we serve." McDonald's has sponsored Essence Fest for more than 20 years to help shine a positive light on the Black community, culture and youth. All weekend, the Golden Arches celebrated and brought to life "Black Joy." This included impactful booth experiences like show-stopping performances from R&B singer Jacquees, and award-winning gospel artists Sir the Baptist and Jekalyn Carr who previewed the 16th annual Inspiration Celebration Gospel Tour that kicks off (in person) this fall. Booth guest were also treated to a star-studded celebrity meet and greet lineup featuring Toya Johnson, Reginae Carter, Uptown Angela and actor and musician Jacob Latimore. McDonald's also reaffirmed its commitment to supporting Black media and communities of color by convening some of the leading voices in marketing, media, business, and tech for panels that offered tips and resources for opportunity creation and breaking barriers. McDonald's Future 22 and the Essence Fest partnership are two of the many company initiatives that celebrate Black excellence. For more than 65 years, McDonald's and its Owner/Operators have awarded scholarships to HBCU students, and created impactful partnerships with community organizations like the National Urban League, NAACP, Boys & Girls Clubs of America, and more. And this year, McDonald's is proud to congratulate the National Black McDonald's Operators Association for 50 years of entrepreneurial and community excellence. SOURCE McDonald’s USA If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
Comments
More From This Author
Latest News
 |
In Case You Missed It: Connect with Employers You Missed Speaking with At Our Fall Conference & Career Fair!HBCU CONNECT's free Fall Virtual Conference & Career Fair drew more than 3,800 member logins and visits to the platform on Wednesday, October 21, as 49 employers and organizations recruited college st ...more
Cata Rizzle • 1,682 Views • October 26th, 2026 |
 |
📣 Introducing the MS-CC Student Community of Practice (CoP)!Connect with fellow students, share your ideas, and explore what’s next!
The MS-CC Student CoP brings undergraduate and graduate students together across institutions to explore research, technolog ...more
David Lockett • 184 Views • October 22nd, 2026 |
 |
Virginia State University Breaks All-Time Enrollment Record With Largest Class in Its HistoryVirginia State University has enrolled more than 6,350 students for the 2026-27 academic year, the largest in its documented history, along with the biggest first-time freshman class ever at 1,725 stu ...more
Roger Gates • 271 Views • October 21st, 2026 |
Popular News
 |
Louisiana Upholds Life Sentence to Black Man For Stealing Hedge Trimmers in 1997While this may not be HBCU related news, as an AFrican American male, I had to share this appalling decision by the Louisiana court system to keep a man in jail with a life sentence for such a petty c ...more
Roger Gates • 406,224 Views • August 6th, 2020 |
 |
Blonde Instagram Model Goes Viral for Graduating from HBCU and Pledging Delta Sigma Theta!A blonde woman is going viral this morning, for graduating from A Historically Black College while pledging a Black sorority, Delta Sigma Theta Sorority Incorporated.
@Blonde_HBCU
The woman, an IG ...more
Roger Gates • 190,583 Views • November 30th, 2020 |
 |
Apple to Invest over $40 Million Dollars into HBCUs - Time to major in Computer Science!!!On Tuesday Johnny C. Taylor, President and CEO of the Thurgood Marshall College Fund stopped by “NewsOne Now” to make a major announcement that could literally change the lives of thousands of HBCU st ...more
Roger Gates • 131,289 Views • March 11th, 2015 |
 |
North Carolina HBCU Unity DayShaw University - Elizabeth City State University - Johnson C. Smith University - Fayetteville State University - Livingstone College - North Carolina A&T State University - North Carolina Central Uni ...more
Reginald Claremont • 119,736 Views • August 8th, 2016 |
 |
Black Billionaire Robert F. Smith to Donate $50 Million to Support STEM Students at HBCUsThe Student Freedom Initiative announced today a $50 million personal gift from Robert F. Smith, philanthropist and Founder, Chairman and CEO of Vista Equity Partners. This gift matches the initial fu ...more
Roger Gates • 86,941 Views • October 22nd, 2020 |
