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All power to Historically Black Colleges and Universities (HBCUs)

All power to Historically Black Colleges and Universities (HBCUs)
Posted By: Sofía Montiel on January 27, 2023

Can’t speak for all alumni of HBCUs, but from where I sit after a loooonnnggggg while, it looks like we made significant headway in terms of notoriety and respectability. We got the eyes now.

Not sure how far back the public at large will extend the previous generations the same acknowledgment, but if the next few graduating classes will have greater accessibility and opportunity for successful futures from here forward, it’s a win.

But alas, now come a few instances that indicate that looks can be deceptive. NFL Hall of Famer Dion “Prime Time” Sanders resigned from his position of head coach at Jackson State University for what many believe is a bigger, better and more lucrative situation at the University of Colorado.

With this exit, the future of athletics at the collegiate level was given a gloom and doom forecast, until the hire of fellow NFL Hall of Famer Ed Reed by the Bethune Cookman Wildcats. Once he institutes his program for winning on the field and generating huge financial opportunities for that particular university, the conference it plays in and HBCUs across the map all will be righted and all will be swept under the rug. Well, that situation ended before it started as Bethune Cookman rescinded the head coach offer to Reed and is now in search of a suitable replacement.

Serious issues and concerns have been levied against HBCU institutions since the departures of these esteemed personalities and now the strides made may come to a screeching halt. Let’s not buy into the propaganda about to be unleashed as grown adults are about to engage in verbal and perhaps legal warfare. Let’s emphasize positive opportunities for the students. In that regard, we learned that the Legacy hair care brand Creme of Nature announced that its scholarship for HBCU students has returned for a third year.



The fund will be administered by the Thurgood Marshall College Fund (TMCF).

The Creme of Nature Legacy of Leadership scholarship was created to provide financial assistance to deserving students who are enrolled at HBCUs. The program aims to propel promising students, providing them with needed financial assistance as they matriculate into contributing members of society. A student applies by submitting a 2-minute video about “What Legacy Means to Me.”

Stephanie Burks, senior marketing director at Revlon Multicultural, said, “The ability to provide this scholarship goes beyond its monetary contribution. It’s a fundamental part of our commitment to diversity, equity and inclusion. This scholarship will not only help alleviate the financial burden of higher education, but it will also support and encourage the academic and personal growth of our recipients. We’re unbelievably proud to be a part of their story.”

Betsy Burton-Strunk, VP of the TMCF, said, “The confidence, creativity and passion that HBCUs pour into their students is phenomenal. Our partnership with Creme of Nature allows TMCF to expand opportunities to allow students to take their place as tomorrow’s leaders.”

Creme of Nature has also partnered with Impressions of Beauty (IOB), a multi-cultural college marketing company that connects students with beauty brands. IOB’s network of student ambassadors will help to promote the scholarship and build awareness among students.

Legacy of Leadership applications are open through March 27, 2023. Students selected will be honored at a virtual celebration event in the fall.

To learn more about the Legacy of Leadership program, visit https://cremeofnature.com/legacy-of-leader...


SOURCE Amsterdam News
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