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JCPenney Kicks Off 2023 Young, Gifted, and Black Design Challenge with HBCUs

JCPenney Kicks Off 2023 Young, Gifted, and Black Design Challenge with HBCUs
Posted By: S. Moore on March 09, 2023

JCPenney is now accepting submissions for the 2023 Young Gifted & Black (YGB) #HBCU Design Challenge! The YGB Design Challenge offers students at Historically Black Colleges and Universities an opportunity to have their artwork celebrated and recognized on a national scale. Winnings include a cash prize, dedicated mentorship from JCPenney leadership AND the chance to have your designs featured on a T-shirt, sold in stores and online!

In part of JCPenney’s ongoing commitment to celebrate inclusivity and appreciation for our diverse customers, we are eager to support representation across all communities.

2023 Challenge Theme

Our theme for this year’s YGB Design Challenge is Black Legacy. Black Legacy is the celebration and recognition of Black culture dedicated to the education, awareness and commemoration of Black heritage and people.



As we honor our legacy and commemorate our heritage, we look within ourselves to ask the question, “What does Black legacy mean to me and how does it live within me?”

Starting with the phrase “My Black is,” challenge participants should use one word and accompanying graphics to describe your own Black cultural experience. The placed graphic or illustration should pay homage to the legacy that influences you or the legacy you hope to leave. Your design should be an expression of your Black heritage. Your solution to this year’s challenge can be overt, subtle, abstract or literal but it must be a wearable interpretation.

To learn more about this year’s #YGBDesignChallenge ⤵️
https://companyblog.jcpnewsroom.com/young-...

Submissions are due by April 23, 2023. Good luck!

SOURCE @black_alumni_network
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