FROM C-SUITES TO CLASSROOMS: THE VALUE OF CORPORATE SUPPORT TO HBCUS
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Posted By: S. Moore on March 24, 2023 With only 5% of the nation’s lawyers identifying as Black, Spencer Jones is ready to make his mark as a future civil rights attorney. A senior majoring in Urban Studies and Public Policy at Dillard University, one of the nation’s roughly 100 historically Black colleges and universities (HBCUs), Jones has benefitted from financial support from UNCF, the nation’s largest higher-education assistance provider for HBCUs and minority students. “UNCF doesn’t just provide transactional scholarships, but they provide transformational scholarships,” Jones said, recalling this advice UNCF CEO Dr. Michael L. Lomax shared with him. “UNCF helped me financially but also empowered me to do well in class, be a leader on campus, and get out to make the world a better place.” Jones credits UNCF and Dillard with aiding him in pursuing his degree, and UNCF credits the support of corporations as one of its major investors in HBCU students’ success. While corporate support of HBCUs has dramatically increased since 2020, particularly in the wake of George Floyd’s death, more can be done by companies to meaningfully engage with HBCUs. That’s according to a new white paper by Justice Informed and sponsored by Hyatt, CDW, and Travel Weekly.
“Since opening our doors 65 years ago, we’ve remained committed to creating inclusive environments where colleagues and guests all feel welcome, cared for, and like they belong,” said Tyronne Stoudemire, senior vice president of DE&I, Hyatt. “Hospitality is a career with few barriers to entry and many possibilities for growth, which is why we are honored to collaborate with HBCU leaders so that students are empowered to start and thrive in the hospitality industry. Over the last decade, Hyatt has collaborated with partner HBCU schools to help educate aspiring students on future careers in hospitality and tourism, including providing hands-on, interactive, and invigorating programs to forge a clear path for HBCU students to establish long-term careers in the industry.” The paper also recommends that HBCUs better communicate their needs for funding and partnerships as annual reports. Scores of these institutions “are not providing the information that financial and partnership decision-makers need to make informed decisions about philanthropic or other forms of support.” The paper suggests that HBCUs and PBIs must increase the transparency of their budget and strategic vision for student and infrastructural spending. Hyatt’s Support of HBCUs Hyatt Hotels Corp., a global hospitality company, has a longstanding commitment to supporting HBCUs. Hyatt has hosted UNCF fundraising galas in Chicago for more than 15 years, and in other cities, including Dallas, Washington, D.C., and Seattle, according to Mitchell. In The Big Easy, the UNCF New Orleans Mayor’s Masked Ball will celebrate its 10th year on March 25, where Hyatt is the presenting sponsor, and Hyatt Regency New Orleans General Manager Michael O. Smith—an HBCU grad—is event co-chair. According to officials, the UNCF New Orleans Mayor’s Masked Ball event has generated more than $11 million over nine years in support of local HBCUs and scholarships. “Here in New Orleans, Hyatt has their hands in so many local projects, and they continue to grow them,” said Badon. “We would not be in the position to offer as many scholarships as we have in our community without the support of Hyatt.” As the presenting sponsor, Smith and Hyatt bring resources to the table and additional partners to UNCF, says Badon, who adds that this is a way Hyatt shows they not only believe in HBCUs, but they’re investing in them. In addition to supporting HBCUs through UNCF, Hyatt is presenting sponsor—with American Airlines as host—of the annual BE Smart Hackathon, a tech-based competition and mentor program for dozens of students from more than 30 HBCUs. Hyatt gifted complimentary Globalist status in its loyalty program for one year to 2020–2021 Morehouse School of Medicine graduates. And last year, Stoudemire hosted a roundtable of women HBCU presidents at Hyatt’s headquarters in Chicago. “We are always thinking of how we can advance our efforts even further,” Stoudemire shared. “Through Hyatt’s Change Starts Here commitments, we are working towards actionable DE&I efforts by 2025 across three key areas: 1) Who we employ, develop, and advance, 2) Who we support, and 3) Who we buy from and work with. Our collaboration with HBCUs is critical in our “Who we support” commitment, helping to support HBCU students with career development opportunities.” Such support is critical to Jones, elected as “Mr. Dillard,” and selected as a 2021 White House HBCU Initiative Scholar, and a student honoree at the UNCF New Orleans Mayor’s Masked Ball this year. Because he’s received financial support, he’s planning to create a scholarship fund on campus, as he sees the “life-changing possibilities that scholarships create for HBCU students.” SOURCE Black Enterprise If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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