Prairie View A&M University Launches Marketing Campaign To Highlight Excellence In Higher Education
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Posted By: Reginald Culpepper on June 07, 2023 Prairie View A&M University, the second oldest public institution of higher learning in Texas, proudly announces the launch of its new marketing campaign, Excellence Lives Here. With a focus on PVAMU’s rich history, academic programs, transformative student experiences, groundbreaking research, inspiring faculty, and notable alumni, the campaign aims to increase awareness and public perception of the university. As PVAMU approaches its sesquicentennial year, the campaign captures the essence of excellence that has permeated the campus since its humble beginnings in 1876. The initiative will roll out in two phases, beginning in June. It will encompass various marketing channels, including the university’s homepage, billboards, radio and broadcast advertisements, brand experiences, and targeted digital advertising. Candace Johnson ’02 ’05, executive director of PVAMU Marketing and Communications and lead of the new campaign, expressed excitement about the initiative: “There are a lot of big things happening here on ‘The Hill’! We are welcoming our new president, Dr. Tomikia LeGrande, expanding our academic offerings, and witnessing our students’ continuous achievements. This campaign encapsulates the definition of excellence and reflects the significant moments in our university’s history.” With an entire year of preparation, Johnson and her team are eager to unveil the campaign and share the captivating stories of the PVAMU community. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Reginald Culpepper
President, Fulfillment and Web Services, HBCUCONNECT Clark Atlanta University class of 1998 Member Since September 2000 |
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