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How The Recording Academy & United Airlines Supported HBCU Students Through An Immersive GRAMMY Week Experience: "A Life-Chan

How The Recording Academy & United Airlines Supported HBCU Students Through An Immersive GRAMMY Week Experience: "A Life-Chan
Posted By: S. Moore on June 14, 2023


At the 2023 GRAMMYs, the Recording Academy, with support from United Airlines, elevated Black and Brown students attending historically Black colleges and universities (HBCUs) by providing once-in-a-lifetime opportunities for students to learn and grow.



As we continue to honor Black Music Month this June, the Recording Academy is proudly producing uplifting content and inclusive programming across the Diversity, Equity and Inclusion (DEI) space all month long. With support from our partners at United Airlines, the official airline partner of the GRAMMY Awards, the Academy's Black Music Collective is today celebrating Black and Brown students attending historically Black colleges and universities (HBCUs).

Through this partnership, now in its second year, United recently provided air transportation for a select group of HBCU students to attend professional development programming in New York, Washington, D.C., and Atlanta. The immersive events across the nation and have helped propel their burgeoning careers in the music industry.

The Recording Academy, along with its Diversity, Equity and Inclusion team and the Black Music Collective, culminated this past year of programming with a once-in-a-lifetime experience: Made possible by United, 10 HBCU students from across the U.S. were gifted travel to attend the 2023 GRAMMYs, officially known as the 65th GRAMMY Awards, and the coinciding, week-long GRAMMY Week celebration in Los Angeles.



While in Los Angeles, these students assisted with the production of the 2nd annual Recording Academy Honors Presented By The Black Music Collective event during GRAMMY Week. They also attended the event as guests, representing their HBCUs while walking the beloved Black carpet.

To expand their learning, the students also experienced a private tour of the GRAMMY Museum, watched an industry panel featuring six-time GRAMMY-nominated singer/songwriter The-Dream, and attended the first-ever GRAMMY House event.

Below, watch the students experience the immersive GRAMMY Week 2023 program in full and hear directly from them about their HBCU education, career aspirations, and the lessons they learned from this remarkable, unique initiative.

Through this immersive experience, the students had numerous opportunities to build their network with music industry professionals and develop essential skills that bolstered their rising careers within the industry.

"Being a part of the Recording Academy, I not only know more about the industry, but have gained extended family in the process," Jasmine Gordon, a sophomore at Spelman College, said of her experience during GRAMMY Week.

"The experience has just been surreal. Being in this environment at such a young age is a life-changing experience," Jayden Potts, a freshman at Jackson State University, added.

The Recording Academy sends a heartfelt thank-you to United Airlines for their partnership and help in providing opportunities for the next generation of Black leaders and changemakers in the music industry.

Learn more about the Black Music Collective and the Recording Academy's Diversity, Equity & Inclusion initiatives.
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