AMINA HAMMOND, FOUNDER OF HBCU LEGGINGS BRAND, INSPIRES ALUMS TO 'ROCK YOUR LEGACY'
|
Posted By: Catalina Deossa on July 25, 2024 Amina Hammond embarked on her entrepreneurial journey with HBCU Leggings during the challenging 2020 lockdown, a time fraught with heightened emotions, political turbulence, and the complexities of remote living. Juggling her personal well-being, a full-time job, and part-time teaching, Hammond sought solace in creative expression, spurred on by her husband's suggestion. This led her to start designing college apparel as a means of stress relief, eventually birthing the concept of HBCU Leggings. The turning point came when Hammond received enthusiastic feedback for a shirt design within a Howard University alumnae Facebook group. This positive reception, combined with the group's initiative to fundraise for student voter encouragement during the 2020 election, highlighted a market gap: stylish, feminine HBCU apparel. Hammond seized this opportunity to create a line of clothing that not only celebrated HBCU pride but also offered women high-quality apparel uniquely representative of their alma maters. Her approach is meticulous, ensuring each design incorporates elements that deeply resonate with alumni. Whether it's including school mottos, iconic landmarks like "The Mecca" for Howard University, or consulting with alumni from various HBCUs to authentically capture their school spirit, Hammond's designs aim to evoke pride and nostalgia. Despite the challenges of learning the intricacies of running a business—such as sourcing labels and navigating partnerships—Hammond remains driven by her community's support and passion for her brand. She acknowledges the learning curve as "trial by fire," yet she perseveres, fueled by her love for her work and the desire to break barriers for HBCU representation in retail. Looking ahead, Hammond plans to expand HBCU Leggings by securing new licenses, reaching more HBCUs, and increasing presence in college bookstores and larger retailers. Her vision extends beyond business success; she aims to pave the way for other alumni-owned and Black-owned businesses to gain visibility and recognition in mainstream retail spaces. For aspiring entrepreneurs, Hammond advocates persistence, self-belief, and the courage to start despite uncertainties. Her journey with HBCU Leggings embodies resilience, creativity, and a steadfast commitment to celebrating and uplifting the legacies of historically black colleges and universities. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Catalina Deossa
Archaeologist, CHRONOS SAS Florida Int`l Univ class of 2011 Member Since April 2024 |
Comments
More From This Author
Latest Entrepreneurial Updates
 |
The 1868 Legacy XIV Collection: Wearable LegacyFor more than 150 years, Historically Black Colleges and Universities have long stood as pillars of opportunity, leadership, and cultural pride. Founded during one of the most transformative periods i ...more
Sherry Snipes • 145 Views • March 12th, 2026 |
 |
1868 Legacy🏛️ About 1868 Legacy
The year 1868 represents more than a date—it represents foundation, resilience, and continuity. Our next chapter, the 1868 XIV Collection, builds on the educatio ...more
Sherry Snipes • 155 Views • March 10th, 2026 |
 |
Reimagining HBCU Excellence for K–12 Scholars: Building Identity, Belonging, and Standards EarlyMy name is Skyler. I’m the Founder & Executive Director of SUCCEED Academy™, an HBCU-inspired scholar development framework designed to help K–12 students build identity, confidence, and a standard of ...more
Skyler Willingham • 315 Views • February 22nd, 2026 |
 |
Introducing 1868 LegacyI’m excited to introduce 1868 Legacy, a heritage-inspired lifestyle brand rooted in one of the most pivotal years in American history—1868.
The year represents two powerful milestones that continue ...more
Sherry Snipes • 359 Views • January 28th, 2026 |
Popular Entrepreneurial Updates
 |
New Era presents Tradition HBCU Apparel CollectionBUFFALO, NY (Sept. 2008) - New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced that it will team up with Tradition, an Atlanta-based apparel design company, to launch "Ne ...more
Reginald Culpepper • 23,960 Views • October 17th, 2008 |
 |
Featured Business: Dangerous Negroes?The Black community is currently in a state of social and cultural recession where negative stereotypical behavior is not only condoned, but glorified. Hip Hop culture, which had noble beginnings, has ...more
Daniel Moss • 14,391 Views • October 10th, 2006 |
 |
INSURANCE FOR THE HBCU FAMILY!We are proud to announce a great new benefit for the HBCU Community. HBCU Connect has partnered with Living Waters Group LP to provide our students, parents, alumni, faculty, and fans with affordable ...more
Daniel Moss • 13,389 Views • January 12th, 2007 |
 |
10 Steps for Attracting Business with Promotional Products! 10 Steps for Attracting Business with Promotional Products!
Promotional Products have a better return on investment (ROI) than almost any other marketing medium. That is because the ...more
Cecil Bernard • 13,382 Views • August 23rd, 2021 |
