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KPMG LLP To Sponsor HBCU showcase At the Armory For Third Consecutive Year

KPMG LLP To Sponsor HBCU showcase At the Armory For Third Consecutive Year
Posted By: Reginald Culpepper on September 19, 2024

For the third consecutive year, The Armory Foundation is proud to announce that KPMG LLP, the U.S. audit, tax and advisory firm, will serve as the title sponsor for the 2025 HBCU Showcase track and field invitational. The HBCU Showcase is scheduled to take place at the Nike Track & Field Center at The Armory on Saturday, January 18, 2025, and will be live streamed to more than 33 million subscribers on Peacock at 2:30pm.

“With the generous support of KPMG for the third year, The Armory Foundation is thrilled to host HBCU teams on MLK weekend,” said Zakia Haywood, meet director of the HBCU Showcase. “The Showcase is a prime opportunity to increase visibility of HBCU talent, provide high school scholar-athletes a chance to engage with college coaches, and offer a unique glimpse of HBCU culture with dynamic featured performances.”

The 2024 HBCU Showcase included participants from 19 men’s and women’s HBCU teams, including Coppin State University, Hampton University, Huston-Tillotson University, Florida A&M University, Prairie View A&M University, Howard University, Norfolk State University and St. Augustine’s University. Over the last two years, we have collectively engaged more than 1,000 HBCU athletes. Stay tuned to see which schools will be competing this January.

The showcase offers an engaging opportunity for HBCU college admissions representatives to interact with students who are considering their path to higher education. Students are able to explore the opportunities that an HBCU education and experience can provide while getting an early look at career opportunities at firms like KPMG.

“We are proud to collaborate with The Armory Foundation for the third consecutive year to foster opportunities for all students to pursue higher education and fulfilling career paths,” said Elena Richards, KPMG U.S. Chief Diversity, Equity & Inclusion Officer. “At KPMG, we are dedicated to cultivating a diverse workforce and creating an inclusive work environment where everyone can thrive in their career. Our ongoing commitment to HBCUs is another step toward this goal.”

“At KPMG, we believe in fostering meaningful connections with HBCUs that extend beyond traditional recruitment efforts. We are focused on building enduring relationships that empower both students and local communities. The Showcase serves as a testament to this dedication,” said Jennifer Neal, KPMG U.S. Diversity Talent Attraction Leader.

The HBCU Showcase sponsored by KPMG highlights track and field programs from historically Black colleges and universities across the country. A college admissions fair will also be held during the meet, engaging hundreds of New York City high school students as they prepare for their future education. Many of these students attending citywide public, parochial, charter or private schools will participate in track races as part of The Mayor’s Cup Relays.



Since 2023, the number of high school participants has increased from 50 to over 300.

Tens of thousands of high school students train and compete at the Nike Track & Field Center at The Armory each year, and this venue offers a unique opportunity for HBCU college admissions representatives and high school students to interact.

The Howard University “Showtime” Marching Band electrified the arena last year as two hours of competition was broadcast on the Peacock network, with the remainder live streamed on the RunnerSpace network. The defending women’s champion Hampton University and men’s champion Norfolk State University are expected to return, along with dozens of other teams.

Full meet information and tickets available for purchase will be posted at ArmoryTrack.org.
The Armory hosts more than 100 track and field events each season, including the historic Millrose Games. For more information on Armory events, visit Armory.NYC.

Follow The Armory on Facebook, X, LinkedIn and Instagram at @armorynyc.

About KPMG LLP
KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 143 countries and territories and has more than 273,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity and eradicating childhood illiteracy. Learn more at www.kpmg.com/us.

About The Armory Foundation
The Armory Foundation is a New York City non-profit institution, with the mission of “Keeping Kids on Track.” Each season The Armory – the proud home of the Nike Track & Field Center, produces the Millrose Games – hosts more than 100 track & field meets and welcomes more than 300,000 visits. Among its many youth sports and educational programs, including the acclaimed Armory College Prep program, The Armory runs the leading collegiate indoor track meets with the Dr. Sander Scorcher and the HBCU Showcase sponsored by KPMG. Additionally, The Armory hosts the largest high school indoor track meets with the Hispanic Games, the JAMBAR Coaches Hall of Fame Invitational, the Refuel with Chocolate Milk Officials Hall of Fame Invitational, and The U.S. Marine Corps Holiday Classic. The Armory runs the CUIMC Team Relay Marathon, which is the world’s largest indoor marathon relay. The Armory is also the home to the National Track & Field Hall of Fame and dozens of very large education-focused events. For more: Please visit Armory.NYC and www.ArmoryTrack.org.
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