UDC Digital Media Students Gain Insight from Multimedia Industry Veteran Kimatni Rawlins
|
https://drive.google.com/file/d/1DvbfKg9BCX_QRGryZe_uI-F_wYFb8U1l/view?usp=drivesdk
|
|
Posted By: Randi Payton on November 08, 2024 University of the District of Columbia (UDC) digital media students recently had the unique opportunity to learn from a leading figure in the automotive and multimedia industries. Kimatni D. Rawlins, a multimedia journalist and founder of the HBCU Driving Force Multimedia Internship program, visited the campus to share his extensive experience and insights. Rawlins, President and Publisher of Automotive Rhythms Communications, LLC, and host and executive producer of ARtvLive, boasts a three-decade career in automotive media. His company, Automotive Rhythms, is a multi-faceted digital media and marketing portal that goes beyond traditional car reviews. It cleverly integrates automotive content with music, sports, fashion, travel, and art, creating a unique and engaging experience for its audience. “We’re not just reviewing cars,” Rawlins explained to the students. “We're building a community around the automotive experience, using multiple media platforms to reach consumers meaningfully.” This holistic approach resonated strongly with the students, highlighting the importance of cross-platform strategy in today's digital landscape. “His work and (valuable) advice inspired me to step up my game and to aspire for even greater than I originally planned for my career. I hope to learn more from you in the future!” said Darrion Beckles, digital media major. Rawlins’ presentation highlighted the evolution of Automotive Rhythms, from its beginnings to its current status as a leading voice in the automotive world. He shared how his company uses a variety of content formats – from insightful columns and videos to engaging social media campaigns and impactful events – to reach a diverse audience. He emphasized the importance of understanding different consumer demographics and tailoring messaging accordingly. His work extends beyond Automotive Rhythms. Rawlins also hosts and produces ARtvLive, a successful video program that has reached millions of homes through partnerships with major networks like Comcast and Viacom. His experience in television production provided valuable insight for students interested in pursuing video journalism careers. The visit also touched upon Rawlins' commitment to fostering diversity within the media industry. As the founder of the HBCU Driving Force Multimedia Internship program, he actively works to create opportunities for students from Historically Black Colleges and Universities. This commitment inspired UDC students, emphasizing the importance of representation and inclusion in media. The Q&A session following the presentation allowed students to engage directly with Rawlins, asking insightful questions about career paths, industry trends, and the challenges of navigating the competitive media landscape. His candid responses and practical advice, such as the importance of perseverance and the need for continuous learning, left a lasting impact on aspiring digital media professionals, empowering them for their future careers. Overall, Rawlins' visit served as an invaluable learning experience for UDC's digital media students. His inspiring journey, coupled with his practical advice, not only equipped them with the knowledge but also ignited a new level of motivation to pursue their own successful careers in the dynamic world of multimedia journalism. The session underscored the importance of creativity, adaptability, and community building in navigating the ever-evolving digital media landscape. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Randi Payton
Professor , University of the District of Columbia University of the District of Columbia class of 1982 Member Since December 2020 |
Comments
More From This Author
Latest Career Content
 |
Top 12 Monthly Moments to Send Greeting Cards 🌷Sending a greeting card each month is a easy way to stay connected, celebrate special moments, and brighten someone’s day. With so many national holidays and fun moments throughout the year, there’s a ...more
Shykeria Lifleur • 177 Views • March 6th, 2026 |
 |
Why do athletes earn millions while teachers and nurses struggle?Photo: A balance scale shows an athlete on one side and a teacher with a nurse on the other, highlighting societal inequality.
A society reveals its values through the people it rewards. When a p ...more
Joel Savage • 388 Views • March 3rd, 2026 |
 |
How AI will change real estate: A keynote by Chris Kelly
Stackpoint
2,178 followers
3mo
Real estate is about to be repriced around AI readiness. If you don’t yet have a strategy, start here. This keynote by Stackpoint co-founder and GP Chris Kelly la ...more
How May I Help You NC • 403 Views • March 2nd, 2026 |
 |
Minute with a Muskie: Jack & Suzi Hanna class of 69’Passion for animals, dedication to teaching, and a great sense of humor. That’s the recipe that made Jack and Suzi Hanna two of the most well-known, well-respected and well-loved conservationists ever ...more
How May I Help You NC • 447 Views • March 1st, 2026 |
Popular Career Content
 |
PAID, federal internships with the Federal Diversity Internship Initiative!The Washington Center Federal Diversity Internship Initiative Now is your chance to apply for paid fall internships with the Federal Diversity Internship Initiative! This is your once-in-a-lifetime op ...more
Reginald Culpepper • 42,229 Views • June 14th, 2017 |
 |
Today's Success Tip: Joachim de Posada says, Don't eat the marshmallow...yetWe were invited to the National Association of African Americans in Human Resource's reception held at the
Atlanta Marriott Marquis during the SHRM conference, and the gift/tip we walked away with w ...more
How May I Help You NC • 41,159 Views • June 29th, 2012 |
