UDC Digital Media Students Gain Insight from Multimedia Industry Veteran Kimatni Rawlins
|
Posted By: Darrion Beckles on November 12, 2024 University of the District of Columbia (UDC) digital media students recently had the unique opportunity to learn from a leading figure in the automotive and multimedia industries. Kimatni D. Rawlins, a multimedia journalist and founder of the HBCU Driving Force Multimedia Internship program, visited the campus to share his extensive experience and insights. Rawlins, President and Publisher of Automotive Rhythms Communications, LLC, and host and executive producer of ARtvLive, boasts a three-decade career in automotive media. His company, Automotive Rhythms, is a multi-faceted digital media and marketing portal that goes beyond traditional car reviews. It cleverly integrates automotive content with music, sports, fashion, travel, and art, creating a unique and engaging experience for its audience. “We’re not just reviewing cars,” Rawlins explained to the students. “We're building a community around the automotive experience, using multiple media platforms to reach consumers meaningfully.” This holistic approach resonated strongly with the students, highlighting the importance of cross-platform strategy in today's digital landscape. “His work and (valuable) advice inspired me to step up my game and to aspire for even greater than I originally planned for my career. I hope to learn more from you in the future!” said Darrion Beckles, digital media major. Rawlins’ presentation highlighted the evolution of Automotive Rhythms, from its beginnings to its current status as a leading voice in the automotive world. He shared how his company uses a variety of content formats – from insightful columns and videos to engaging social media campaigns and impactful events – to reach a diverse audience. He emphasized the importance of understanding different consumer demographics and tailoring messaging accordingly. His work extends beyond Automotive Rhythms. Rawlins also hosts and produces ARtvLive, a successful video program that has reached millions of homes through partnerships with major networks like Comcast and Viacom. His experience in television production provided valuable insight for students interested in pursuing video journalism careers. The visit also touched upon Rawlins' commitment to fostering diversity within the media industry. As the founder of the HBCU Driving Force Multimedia Internship program, he actively works to create opportunities for students from Historically Black Colleges and Universities. This commitment inspired UDC students, emphasizing the importance of representation and inclusion in media. The Q&A session following the presentation allowed students to engage directly with Rawlins, asking insightful questions about career paths, industry trends, and the challenges of navigating the competitive media landscape. His candid responses and practical advice, such as the importance of perseverance and the need for continuous learning, left a lasting impact on aspiring digital media professionals, empowering them for their future careers. Overall, Rawlins' visit served as an invaluable learning experience for UDC's digital media students. His inspiring journey, coupled with his practical advice, not only equipped them with the knowledge but also ignited a new level of motivation to pursue their own successful careers in the dynamic world of multimedia journalism. The session underscored the importance of creativity, adaptability, and community building in navigating the ever-evolving digital media landscape. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Darrion Beckles
Comms Consultant , Self - College Not Listed - class of 2026 Member Since August 2024 |
Comments
More From This Author
Latest Blogs
 |
Food beyond flavor: The ethics, sensory science, and psychology we live byA thoughtfully arranged meal representing sustainability, sensory experience, and emotional comfort.
Introduction
Food is no longer just nourishment; it reflects our ethics, our biology, and ...more
Joel Savage • 46 Views • September 20th, 2026 |
 |
Why unhappy people treat others badly: The hidden psychology of painA photo of a lonely woman with an inner emotional struggle.
In life, one of the most confusing human experiences is encountering people who treat others harshly for no clear reason. You greet the ...more
Joel Savage • 69 Views • September 19th, 2026 |
 |
Your Trusted Wholesale Cabinetry Distributor in NC | Linecraft CabinetrySuccessful cabinetry projects rarely depend on one decision made at the showroom or job site. They are built through a series of choices involving product selection, specifications, purchasing, schedu ...more
LineCraft Cabinetry • 80 Views • September 18th, 2026 |
 |
Why Africa Has Never Won a World Cup: Deep Analysis & SolutionsPhoto: A scene of African footballers competing intensely against European players with determination and pursuit of World Cup glory.
African football has carried a paradox for decades. The con ...more
Joel Savage • 85 Views • September 18th, 2026 |
 |
My blog, Juskosave, has reached 25 million views today!I’m deeply grateful to every reader from every corner of the world who made this possible.
Your support, shares, and belief in independent journalism have built this global success.
Thank you from t ...more
Joel Savage • 92 Views • September 17th, 2026 |
Popular Blogs
 |
Divorce in America in 2009 – What’s love got to do, got to do with it?
Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 75,421,948 Views • January 27th, 2009 |
 |
VISINE ALERT!!!Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug.
When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 122,447 Views • May 23rd, 2009 |
 |
"Chain Hang Low" check out the real meaning of the Lyrics!Recently there is a new artist out of Saint Louis that goes by the name JIBBS. Jibbs debut single "Chain hang low" has a history that most people are not aware of. The particular nursery rhyme that th ...more
Tyhesha Judge-Fogle • 81,171 Views • November 9th, 2006 |
 |
HBCU Marketplace Gifts: Divine 9 Premium Fraternity / Sorority Playing CardsVendor: Charles Jones
Item Price: $20.00
Price Includes Shipping: Yes - Shipping Included
Item Description:
Pantheon Series - Divine 9 - Premium Playing Cards (choose Gold Series or Silve ...more
Hija Chang • 64,465 Views • December 2nd, 2018 |
