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What Is MSRP? Manufacturer's Suggested Retail Price for New Car Buying

What Is MSRP? Manufacturer
Posted By: Hija Chang on April 22, 2025


MSRP stands for the manufacturer's suggested retail price. As the name indicates, it is the price that the manufacturer recommends that dealers charge for a new vehicle, plus any options or packages. Note that MSRP is just a suggestion, meaning that the dealership is within its rights to charge more or less than this starting figure.

Car buying has a language of its own, and MSRP is one of many car pricing terms you'll encounter at a car dealership — invoice price, sticker price and destination fee are also among them. It is important to understand the meaning of these pricing terms if you want to get the best deal.



With this in mind, here are some frequently asked questions about MSRP and other car shopping terms you may come across.

FAQs and other pricing terms

What is the "window sticker" on a car?
What is the "sticker price" of a car?
What is the destination charge on a car?
What is the market value price?
Is MSRP the final price you pay?
Is it good to buy at MSRP?
Can a car dealership charge more than MSRP?
Is MSRP the same as the selling price?
What is the invoice price?
How much off the MSRP can I negotiate?
What is the Blue Book price?

https://www.edmunds.com/car-buying/pricing...
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