Wendy’s Founders Dave Thomas Learned His Most Important Business Lessons in Kalamazoo, Michigan
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Posted By: Hija Chang on December 17, 2025 What would Dave have to say about 'Dynamic Pricing'? Wendy's ranks among America's most beloved (and most expensive) fast food chains. Their recent announcement about plans to introduce a new dynamic/surge menu pricing system in 2025 was met with a lot of backlash. Like, a lot. The strategy behind making popular menu items more expensive during busier times of the day and reducing the price during slow hours is enough to make my head spin. Of course, I can't help but wonder what Wendy's founder Dave Thomas would think of the move. I certainly do miss seeing his familiar friendly face on those commercials back in the day. You do know that Dave Thomas spent his early years in Southwest Michigan-- right?! All About Dave Although Dave Thomas was born in New Jersey, he was adopted at a young age by Rex and Auleva Thomas. Subsequently, that's one of the major reasons Dave chose to be such an advocate for adoption, eventually founded the Dave Thomas Foundation For Adoption. Read More: Wendy's Founder Dave Thomas Spent Early Years in Kalamazoo, MI | https://wrkr.com/ixp/689/p/wendys-dave-tho... If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Hija Chang
Management, See Moss Interactive Central State University class of 2021 Member Since January 2011 |
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