GMA Q&A: What you should know about SmartLabel
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Posted By: Hija Chang on February 06, 2026 GMA leadership speaks out on the controversial SmartLabel technology. Melissa Kvidahl, Natural Foods Merchandiser At the end of 2015, the Grocery Manufacturers Association, a trade group for food and beverage manufacturers, announced the launch of SmartLabel. This new labeling technology enables consumers to get additional details about products via a special landing page they reach by scanning a QR code with their phone or doing an online search. But the technology has been controversial, as some GMO labeling advocates have said that scanning a label isn't an adequate substitute for on-package disclosure of genetically modified ingredients. SN's sister brand New Hope Network asked GMA’s Jim Flannery, senior executive vice president, operations and industry collaboration, to weigh in on the goals and potential for SmartLabel as well as what it means for GMO disclosure. What is the goal of the SmartLabel? Jim Flannery : SmartLabel was created for today’s consumers who are looking for an increasing amount of information about the products they use and consume. SmartLabel brings detailed information — beyond what is on packaging and labels — right to a consumer’s fingertips. This includes nutritional information, ingredients, allergens, third-party certifications, social compliance programs, usage instructions, advisories and safe handling instructions, company/brand information and much more. Wait there is more to take in: https://www.supermarketnews.com/grocery-ma... If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Hija Chang
Management, See Moss Interactive Bellarmine University class of 2021 Member Since January 2011 |
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