CIAA Tournament Brings $27 Million Economic Impact, Career Opportunities to Baltimore HBCU Community
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Posted By: Will Moss on February 27, 2026 The 2026 CIAA Basketball Tournament in Baltimore is set to deliver far more than athletic competition this week, as an expected 65,000 attendees converge on the city for five days of events from February 24-28. Beyond the basketball courts, the tournament—featuring the conference's 12 HBCU institutions—is creating tangible pathways to education, employment, and wellness for the Black community. At the center of this expanded mission is a strategic partnership between the Central Intercollegiate Athletic Association (CIAA) and Baltimore-based Under Armour, along with support from multiple corporate partners during Black History Month. The collaboration is transforming the annual tournament into a comprehensive community resource that extends well beyond sports. Economic Impact: The 2025 CIAA tournament generated more than $27 million in total economic impact for Baltimore, including $15 million in direct spending. Since arriving in Baltimore five years ago, the tournament has produced $100 million in economic impact for the region. Over 3,500 Students to Connect with HBCU RecruitersOne of the tournament's marquee events is CIAA High School Education Day, taking place Wednesday at the Baltimore Convention Center. CIAA Commissioner Jacqie McWilliams Parker told BLACK ENTERPRISE that this signature program introduces high school students to the conference's 12 HBCU institutions while equipping them with college and career readiness tools. This year, over 3,500 students will have opportunities to explore institutions, present high school transcripts for scholarship consideration, and receive on-the-spot college acceptance. The program has reportedly reached over 30,000 students throughout its history, connecting young people with college recruiters from Maryland, North Carolina, South Carolina, Pennsylvania, and Virginia. "Education remains a cornerstone of our mission," McWilliams Parker stated. Career Expo Offers Employment LifelineThursday's CIAA Career Expo takes on added significance this year, potentially providing employment opportunities for HBCU students and Baltimore-area workers—including federal employees recently affected by job cuts following President Trump's workforce reductions. McWilliams Parker explained that over 60 companies—including Food Lion, Under Armour, Nationwide, Verizon, and Wendy's—will participate, offering positions at various levels across multiple industries. "This is an opportunity for job seekers to bring their resumes and have face-to-face contact with employers and potentially have access to jobs and resources that they may not have access to online," McWilliams Parker noted. Comprehensive Community ProgrammingThe tournament week features several additional summits addressing critical community needs:
An Under Armour spokesperson emphasized the company's long-term commitment: "Under Armour directly invests in CIAA student-athletes. For instance, through programs like Project Rampart and our HBCU Career Combine, Under Armour is building pathways that connect students to mentorship, scholarships, internships, and early-career exposure. At every level, the focus is long-term impact and community connection, not just tournament week." Black Business Community BenefitsBaltimore Mayor Brandon M. Scott highlighted the tournament's impact on minority entrepreneurs. From 2022 to 2025, the tournament generated $4.8 million in direct spending with minority-owned businesses. This year, the CIAA and the Downtown Partnership of Baltimore are hosting the Black-Owned Restaurant Tour, spotlighting 18 Black-owned restaurants downtown. "The tournament shows visitors the very best of Charm City — in large part because of the hard work of our Black business owners," Scott said. As the tournament has become an established Baltimore tradition, its evolution from purely athletic competition to comprehensive community support demonstrates the expanding role HBCU athletic conferences can play in creating opportunities and driving economic development in their host cities. Originally reported by Black Enterprise. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Will Moss
Founder & CEO, HBCU CONNECT, LLC Hampton University class of 1995 Member Since June 1999 |
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