ONLINE MARKETING MANAGER - MCGRAW-HILL COMPANIES
|
Posted By: Daniel Moss on June 05, 2008 ONLINE MARKETING MANAGER-6065 Description The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and BusinessWeek. McGraw-Hill Professional, a division of McGraw-Hill Education, has been recognized for publishing some of the most respected and well-known works in a wide range of professional fields. Our Trade group is a publishing leader in business and investing, management, careers, self-help, consumer health, language reference, test preparation, sports and recreation, and general interest titles. Science, Technical and Medical publishes the most renowned and respected reference works in architecture, engineering, aviation, electronics, technical trades, and medicine, and is an industry leader in emerging fields such as robotics, telecommunications, and audio/video technology. McGraw-Hill Professional has an immediate opening for an Online Marketing Manager, based in our New York office. The purpose of the Online Marketing Manager is to support overall online and direct marketing initiatives including project management, online development, website modification, maintenance, and email marketing. This position interacts directly with internal marketing and technology groups, as well as external vendors. The role will address the interest of both domestic and international online marketing needs. Project manages and implements Online Marketing initiatives. Communicates progress and status with project owners (Marketing Managers and Directors). Maintain project control and tracking for assignments. Communicate problems as necessary. Develop and implement online promotions and grow product and brand visibility by extending online opportunities. Direct marketing - Implement email and other promotional campaigns as well as manage overall strategy. Assist in the development of HTML templates as needed, oversee quality control, and assist with the administration and training of email campaign management software. Assist in developing strategic direction for online marketing based on analysis of web traffic and sales. Assist in SEO/SEM for both organic and paid search including strategy, implementation, and reporting Qualifications 2-3 years experience managing web project/sites. Strong understanding of project management best practices. Familiarization with industry standard web analytics packages and best practices. Experience managing and developing online marketing programs. Experience optimizing sites for search engine indexing, and increasing search referral conversion rates Solid experience with content management systems and frameworks. Excellent organizational skills. Creativity, attention to detail, and ability to ensure quality of a product are a must. Ability to work independently within established guidelines. Excellent written and oral communication skills and proficiency in the English Language. Team player a must Familiarity and experience with image editing applications (Photoshop, Illustrator, etc) Strong understanding of HTML/DHTML, javascript, XML, and troubleshooting/debugging experience Familiarity and experience with browser compatible programming such as PHP, Java, DHTML, or PERL. Familiarity with rich media applications (Flash, etc), design, and best practices a plus. Design or creative development and advertising copywriting. Experience with project management software a plus. Some MySQL preferred but not required. The McGraw-Hill Companies is an equal opportunity employer. Job New Media/Web Design Primary LocationUS-NY-New York Organization MH Professional Schedule Full-time EEO We are an equal opportunity employer. Corporate Brand McGraw-Hill Education If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Daniel Moss
President, HBCU Connect, LLC Member Since September 2000 |
Comments
More From This Author
| The Baltimore Orioles will celebrate HBCUs on Wednesday, September 7 at 7pm, when they take on the Toronto Blue Jays! |
| URGENT: ATTENTION ALL HBCU SENIORS, FACULTY AND STAFF! - One Million Dollar Scholarship Fund Announced! |
| Verizon Homecoming Virtual Meet and Greet with Verizon Recruiters Tuesday, October 20, 2020 1:00 - 4:00pm EST |
Latest Career Content
 |
National Nurses Week kicks off at UPMC MemorialInside the emergency department, nurses are often the first point of contact for patients arriving with a wide range of needs.
“Every day I get to see different patients,” said Taylor Wagaman, an ...more
Hija Chang • 204 Views • May 8th, 2026 |
 |
Gov. Moore: Key Bridge rebuild will be completed with 'speed' despite contractor setbackThe rebuilding of the Francis Scott Key Bridge will be completed with "speed," Gov. Wes Moore said Saturday during his campaign launch rally at the B&O Railroad Museum in Baltimore City. This comes af ...more
Hija Chang • 195 Views • May 8th, 2026 |
 |
Is Formula 1 coming to Rwanda? If so, what’s the truth to the matter?By Dev Tyagi
https://kyrosports.com/
There are social media influencers who belong to Kenya who have a thing for Formula 1. As a matter of fact, Kenya, by the tick of the clock, is experiencing ...more
Hija Chang • 163 Views • May 8th, 2026 |
 |
Built to Last: Leadership, Legacy, and Succession at Chelsea Milling CompanyHolmes’ story doesn’t follow the typical path of a family-business successor. From wandering the factory floor as a toddler to racing at the highest levels of motorsports and eventually returning to t ...more
Hija Chang • 196 Views • May 7th, 2026 |
 |
Playing in the MudThere are soooo many memories I have from my childhood of playing in mud and mudpuddles! But as I have grown older, I figured out that there is “good playing in mud”…. and “bad playing in mud”.
I ...more
Hija Chang • 253 Views • May 5th, 2026 |
Popular Career Content
 |
PAID, federal internships with the Federal Diversity Internship Initiative!The Washington Center Federal Diversity Internship Initiative Now is your chance to apply for paid fall internships with the Federal Diversity Internship Initiative! This is your once-in-a-lifetime op ...more
Reginald Culpepper • 43,315 Views • June 14th, 2017 |
 |
Today's Success Tip: Joachim de Posada says, Don't eat the marshmallow...yetWe were invited to the National Association of African Americans in Human Resource's reception held at the
Atlanta Marriott Marquis during the SHRM conference, and the gift/tip we walked away with w ...more
Hija Chang • 41,789 Views • June 29th, 2012 |
