ONLINE MARKETING MANAGER - MCGRAW-HILL COMPANIES
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Posted By: Daniel Moss on June 05, 2008 ONLINE MARKETING MANAGER-6065 Description The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and BusinessWeek. McGraw-Hill Professional, a division of McGraw-Hill Education, has been recognized for publishing some of the most respected and well-known works in a wide range of professional fields. Our Trade group is a publishing leader in business and investing, management, careers, self-help, consumer health, language reference, test preparation, sports and recreation, and general interest titles. Science, Technical and Medical publishes the most renowned and respected reference works in architecture, engineering, aviation, electronics, technical trades, and medicine, and is an industry leader in emerging fields such as robotics, telecommunications, and audio/video technology. McGraw-Hill Professional has an immediate opening for an Online Marketing Manager, based in our New York office. The purpose of the Online Marketing Manager is to support overall online and direct marketing initiatives including project management, online development, website modification, maintenance, and email marketing. This position interacts directly with internal marketing and technology groups, as well as external vendors. The role will address the interest of both domestic and international online marketing needs. Project manages and implements Online Marketing initiatives. Communicates progress and status with project owners (Marketing Managers and Directors). Maintain project control and tracking for assignments. Communicate problems as necessary. Develop and implement online promotions and grow product and brand visibility by extending online opportunities. Direct marketing - Implement email and other promotional campaigns as well as manage overall strategy. Assist in the development of HTML templates as needed, oversee quality control, and assist with the administration and training of email campaign management software. Assist in developing strategic direction for online marketing based on analysis of web traffic and sales. Assist in SEO/SEM for both organic and paid search including strategy, implementation, and reporting Qualifications 2-3 years experience managing web project/sites. Strong understanding of project management best practices. Familiarization with industry standard web analytics packages and best practices. Experience managing and developing online marketing programs. Experience optimizing sites for search engine indexing, and increasing search referral conversion rates Solid experience with content management systems and frameworks. Excellent organizational skills. Creativity, attention to detail, and ability to ensure quality of a product are a must. Ability to work independently within established guidelines. Excellent written and oral communication skills and proficiency in the English Language. Team player a must Familiarity and experience with image editing applications (Photoshop, Illustrator, etc) Strong understanding of HTML/DHTML, javascript, XML, and troubleshooting/debugging experience Familiarity and experience with browser compatible programming such as PHP, Java, DHTML, or PERL. Familiarity with rich media applications (Flash, etc), design, and best practices a plus. Design or creative development and advertising copywriting. Experience with project management software a plus. Some MySQL preferred but not required. The McGraw-Hill Companies is an equal opportunity employer. Job New Media/Web Design Primary LocationUS-NY-New York Organization MH Professional Schedule Full-time EEO We are an equal opportunity employer. Corporate Brand McGraw-Hill Education If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Daniel Moss
President, HBCU Connect, LLC Member Since September 2000 |
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