Advertise & Recruit on HBCU CONNECT The #1 way to reach the HBCU community — 300K+ monthly visitors & 1.5M members View the Media Kit →
Quick Search

Active Bloggers

HBCU CONNECT HBCU CONNECT
Central State University class of 1995
Joel Savage Joel Savage
class of 1993
Will Moss Will Moss
Hampton University class of 1995
Tanisha Grant Tanisha Grant
Cheyney University of Pennsylvania class of 1995
Randi Payton Randi Payton
University of the District of Columbia class of 1982
LaMarr Blackmon LaMarr Blackmon
Cal St Univ, Long Beach class of 1992
Reginald Culpepper Reginald Culpepper
Clark Atlanta University class of 1998
Beverly Johnson Beverly Johnson
class of
James Gray James Gray
Prairie View A&M University class of 1995

COMMUNITY INTERVENTION: Multi-Media Literacy?

COMMUNITY INTERVENTION: Multi-Media Literacy?
Posted By: Shani Byard on October 25, 2008


In Los Angeles Unified School District, only 48% of African American and Latino students who enter high school in the 9th grade, complete 12th grade four years later (CRP, 2004). The nationwide public educational system as we know it currently operates using an outdated framework (BMGF, 2007) and has failed to properly engage and prepare minority youth (CRP, 2005), specifically Black male youth, to further their academic goals, develop as morally responsible citizens and to successfully transition, socially and economically, into the community and the workforce of the 21st Century. Institutional racism, the normalization of failure (Gregory, Nygreen & Moran, 2006), disproportionate placement in special education, misdiagnoses, incompetent faculty, disparities in district spending efforts and statewide funding cuts are all key issues stifling our public school system. They also contribute to the rising dropout rate and are creating a regional and national critical need for school reform (Noguera, 2008; Noguera, 2006; NUL, 2007; Gregory, et. al, 2006; Cummins, 2006; 21stCF, 2008; Moore, Heinfield & Owen, 2008). Additionally, as our society adapts to a new global economy and as we transform into a media-driven culture (Jenkins, Clinton, Purushotma, Robison & Weigel, 2008), at-risk youth with limited educational resources are becoming highly susceptible to the dangers of media influence (Boles, 2007).

D. Pink describes our global economic transformation as advancing from the “Information Age (Knowledge workers)” to the “Conceptual Age (Creators and Empathizers)” (2005, pg. 49), and that we are shifting from a left-brained rule in careers to right-brained. The history of African American innovation, spans across the industries of art, science, technology and entrepreneurship. However, if immediate action isn’t taken to break the dropout cycle and close the racial achievement gap in the public school system, higher education and the workforce, Black youth will continue to vanish from societal sight and instead continue to contribute to crime, lost wages and social destruction (Noguera, 2008; NCCD, 2007). Failure has to be acknowledged and reform must be the new priority for public schools, teachers, administrators and the communities that surround them. The high school dropout rate is indeed an epidemic and is saturating our state and city.



Black youth, particularly males, are falling by the waste-side, while white youth, usually from more affluent backgrounds, can purchase a higher quality, arts-infused, college and career preparatory education. Marc H. Morial, President and CEO of the National Urban League states:

Empowering black males to reach their full potential is the most serious economic and civil rights challenge we face today. Ensuring the future of the black male is critical, not just for African Americans, but for the prosperity, health and well being of the entire American family (2007, pp. 9).

The African American teenage drop-out and at-risk secondary student of today absorb (most of the time, blindly) messages from the media, society and within public school systems, designed to deflate potential for positive self-esteem, self-images and racial-identity (Hunt, 2005; Noguera, 2008). These messages also exalt routines of consumption, destructive lifestyles, harmful stereotypes and pipe dream careers. The combination of an outdated, dysfunctional public school educational system and the negative influences of the media, are real life, daily experiences for our youth.


MESSAGE MEDIA ED. --- Discover the world of multi-media production, internet technology, advertising, consumerism; the influence it has on our self-image & potential and become empowered by the many ways you can transcend it all to develop the skills needed to innovate in the 21st Century... ONE FAMILY, ONE COMMUNITY AT A TIME.

Find out more at http://MessageMediaEd.blogspot.com and see the attached overview of our mission and service to the community.


Best,

Shani

Shani Byard, M.S.
Founder
Message Media Ed. - Innovators Uncovered
323-708-2526
shani@messagemediaed.org
http://messagemediaed.blogspot.com
www.MessageMediaEd.org (under construction)

HOPSCOTCH ELEMENT - A Mixed Media Critical Thinking and Empowerment Series - RISE ABOVE THE NOISE

"Since new developments are the product of a creative mind, we must stimulate and encourage that type of mind in every way possible" -- George Washington Carver
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Comments
Please Login To Post Comments...
Email:
Password:

 
More From This Author
Latest Blogs
ALS: The silent breakdown of the human body and the search for real solutions

ALS: The silent breakdown of the human body and the search for real solutions

An illustration showing the human nervous system highlighting motor neurons affected by ALS, revealing progressive muscle weakness and neurodegeneration. Amyotrophic lateral sclerosis (ALS), wide ...more
Joel Savage • 55 Views • September 12th, 2026
AI, truth and trust: Who will decide what the world believes tomorrow?

AI, truth and trust: Who will decide what the world believes tomorrow?

An image of a person behind a computer struggling to read digital information on a screen, between AI, truth, and public trust. Artificial intelligence has become the most powerful information forc ...more
Joel Savage • 82 Views • September 11th, 2026
The rising dangers of tomorrow: Have we failed our children?

The rising dangers of tomorrow: Have we failed our children?

Photo: Children are facing an uncertain and dangerous future shaped by today’s global decisions. Every generation hopes to leave behind a better world for its children. Yet today, many people fe ...more
Joel Savage • 99 Views • September 10th, 2026
Washroom Accessories Set: A Complete Guide to Choosing the Right Bathroom Accessories

Washroom Accessories Set: A Complete Guide to Choosing the Right Bathroom Accessories

A well-designed washroom is not only about choosing the right toilet, basin, shower, or tiles. Small accessories also play an important role in keeping the space organized, convenient, and visually ba ...more
Grace international • 90 Views • September 10th, 2026
Why modern leaders fail: The global crisis of integrity in politics today

Why modern leaders fail: The global crisis of integrity in politics today

Photo: Disappointed crowds face future uncertainty amid a global crisis of trust in political leadership. Across the world, citizens are losing faith in the people who lead them. From democracies ...more
Joel Savage • 111 Views • September 9th, 2026
Popular Blogs
Divorce in America in 2009 – What’s love got to do, got to do with it?

Divorce in America in 2009 – What’s love got to do, got to do with it?

Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 75,419,572 Views • January 27th, 2009
VISINE ALERT!!!

VISINE ALERT!!!

Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug. When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 122,336 Views • May 23rd, 2009

"Chain Hang Low" check out the real meaning of the Lyrics!

Recently there is a new artist out of Saint Louis that goes by the name JIBBS. Jibbs debut single "Chain hang low" has a history that most people are not aware of. The particular nursery rhyme that th ...more
Tyhesha Judge-Fogle • 80,981 Views • November 9th, 2006
HBCU Marketplace Gifts: Divine 9 Premium Fraternity / Sorority Playing Cards

HBCU Marketplace Gifts: Divine 9 Premium Fraternity / Sorority Playing Cards

Vendor: Charles Jones Item Price: $20.00 Price Includes Shipping: Yes - Shipping Included Item Description: Pantheon Series - Divine 9 - Premium Playing Cards (choose Gold Series or Silve ...more
Hija Chang • 64,372 Views • December 2nd, 2018
Black College Student Sentenced to 12 Years in Prison for Kissing a White Girl

Black College Student Sentenced to 12 Years in Prison for Kissing a White Girl

Albert N. Wilson, a former University of Kansas student, has been sentenced to 12 years in prison and a lifetime of probation after being convicted by an all-white jury of raping a white teen girl. Bu ...more
Will Moss • 57,218 Views • June 4th, 2020
Please Give Us a Like on Facebook!
Featured Members