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Q&A With Thembisa Mshaka

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Thembisa Mshaka
Copy Director, Corporate Marketing, BET Networks
Location: Brooklyn, NY United States
Joined: Mar 4th, 2009

About (request update)

My Interview Question

I'm here to network, are you?

Website:

http://www.thembisamshaka.com

Education (request update)

Spelman College class of 1992

Undergrad Major:

Claim To Fame:

Author of Put Your Dreams First: Handle Your [Entertianment] Business in stores April 23, 2009

Experience

I currently work with BET Networks as Copy Director, Corporate Marketing
I have 0 years of experience working in the Advertising/Marketing/Public Relations industry.

Copy Director, Corporate Marketing | BET Networks
From January 2005 to Current • 21 year(s)
First Copy Director in BET's 28-year history, bringing consistency and vitality to network voice across all platforms. Led campaigns that won 49 Telly Awards in 2005 and oversaw campaigns for top-rated BET original series.

Creative Consulting Services | SEEIT Live, Inc.
From January 1994 to Current • 32 year(s)
Provided creative direction and copy for clients including HP, BlackPlanet.com, Johnnie Walker, and launched Jay-Z's RocaWear Clothing venture.

Senior Advertising Copywriter | Sony Music Entertainment Incorporated
From January 1998 to December 2004 • 6 year(s)
Conceived, developed and delivered advertising campaigns for Sony Music labels and recording artists. Created campaigns totaling over 170 million albums sold for artists including BeyoncÃ©, Destiny's Child, Lauryn Hill, NAS, and 50 Cent.

Rap Editor | GAVIN, A Division of Miller Freeman Publishing
From January 1993 to December 1998 • 5 year(s)
Conceived and edited quarterly special issues for rap music radio format, giving Common, D'Angelo, and Timbaland their first national music trade covers. Documented radio industry pulse with weekly music column for programmers nationwide.

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