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Q&A With Keandre Boggess

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Keandre Boggess
Marketing Analytics, 7-Eleven
Location: Prairie, TX United States
Joined: Mar 20th, 2018
About   (request update)
Education   (request update)
Prairie View A&M University class of 1996
Undergrad Major: Computer Hardware Engineering
Southern Methodist Univ class of 2012
Grad Major: Business Administration
Experience
I currently work with 7-Eleven as Marketing Analytics
I have years of experience working in the Retail/Wholesale industry.
Social Command Center Manager | 7-Eleven Corp.
From July 2017 to Current • 9 year(s)
 Head of Social for 7-Eleven responsible for setting strategy and execution for all content across all social platforms. Led team of social strategists and managed social media tools and analytics to drive traffic and sales.
Director, Digital Media Effectiveness / Social Media Intelligence | Target Corporation
From December 2015 to May 2017 • 2 year(s)
 Led team of digital analysts providing real-time conversation analysis, paid & organic social media campaign measurement, and influencer marketing effectiveness. Developed cross-channel digital media measurement plans and managed multi-million dollar social media tools budget.
Sr. Manager, Marketing Strategy Analytics | Samsung Telecommunications America
From April 2012 to December 2015 • 3 year(s)
 Led cross functional team delivering CRM segmented marketing strategy for product launches and defined KPIs for brand activities. Partnered with Data Scientists to build marketing segments and integrated brand health metrics with digital metrics.
Sr. Digital Analyst | Targetbase (Omnicom Group, Inc.)
From January 2010 to January 2012 • 2 year(s)
 Developed and managed email marketing campaigns based on behavioral and demographic segments. Responsible for CRM database management and provided social insights for campaigns, brands, and products.
Sr. Marketing Database Analyst/Interactive Audience Analyst | The Dallas Morning news/Belo Interactive Media (A.H. Belo Corp.)
From January 2006 to January 2010 • 4 year(s)
 Supported SEO/SEM strategy through performance analysis and managed multiple email and direct mail marketing campaigns using Siebel CRM. Conducted analysis on marketing campaigns and customer data using SAS and Siebel Analytics.
Circulation Information Systems Manager | The San Diego Union-Tribune
From January 1998 to January 2006 • 8 year(s)
 Led team of five systems analysts responsible for circulation system providing daily newspapers to subscriber base. Project manager for online subscriber services site implementation resulting in $500,000 annual cost savings.
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Tagged by Ralph White on 05/22/2018  
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