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Q&A With Nataliya Hardin

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Nataliya Hardin
Global Marketing Manager, Parker Hannifin
Location: Caledonia, IL United States
Joined: Jul 15th, 2020
About   (request update)
Education   (request update)
- College Not Listed - class of 2007
Undergrad Major: Education
Experience
I currently work with Parker Hannifin as Global Marketing Manager
I have years of experience working in the Manufacturing and Production industry.
CX and Marketing Manager | Parker Hannifin Corporation
From June 2021 to February 2024 • 3 year(s)
 Led CX team of 8 direct reports and managed traditional and digital marketing ecosystems for Parker CAD. Implemented website optimization tactics that delivered 50% improvements in site traffic and improved customer response metrics by 43%.
Integrated Marketing Manager | H.B. Fuller
From November 2020 to June 2021 • 1 year(s)
 Developed and executed digital and traditional marketing strategies for TEC Construction Adhesives division. Managed start-to-finish website development and launch for new Parabond resilient adhesive line.
Global Marketing Manager | HENNIG, Inc
From January 2016 to May 2020 • 4 year(s)
 Full marketing management responsibility for both sister companies AME and Hennig, Inc reporting directly to President and CEO. Reduced advertising spending by 50% while increasing social media engagement up to 30%.
Marketing and Sales Manager | Ingersoll Cutting Tools
From January 2010 to December 2016 • 6 year(s)
 Developed sustainable, scalable marketing solutions for North America, EU and Mexico operations. Managed national and international trade shows and created integrated communication strategies aligned to company objectives.
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