Featured Member: Daijah Boyd on HBCU CONNECT!

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Daijah Boyd
Sports & Photo Editor, NCCU Campus Echo
Location: Durham, NC
Joined: Aug 28th, 2025

About (request update)

I�m currently an honors student pursuing a B.B.A. in Marketing at North Carolina Central University. I�m a sports photographer, creative, and storyteller who has always had a passion for cameras and sports. Currently, I serve as a sports photographer for The Campus Echo at NCCU, capturing the energy and spirit of campus athletics. Beyond sports, I�ve also had the opportunity to cover other campus events, showcasing the diversity of stories within our community. My long-term goal is to grow as a creative storyteller for athletes, teams, brands and individuals, helping them build their brands, share their journeys, and showcase themselves through creative services and digital marketing.

Education (request update)

North Carolina Central University class of 2026

Undergrad Major: Business Administration

Claim To Fame:

I'm a photographer! I do sports and portrait photography on campus.

Experience

I currently work with NCCU Campus Echo as Sports & Photo Editor
I have 2 years of experience working in the Advertising/Marketing/Public Relations industry.

Sports & Photo Editor | NCCU Campus Echo
From May 2025 to Current • 1 year(s)
- Serve as the key connector between NCCU Athletics and Campus Echo, overseeing the full creative pipeline from pitch to publication for all sports coverage under strict, tight deadlines. - Oversee photography needs and update photo archive with high-quality, storytelling shots to be used in future events. - Assist with planning future partnerships and enhancing current relationships with individuals and organizations.

Office Assistant | NCCU Writing and Speaking Studio
From September 2024 to Current • 2 year(s)
- Serve as the first point of contact for students and visitors, managing front-desk reception, phone support, and appointment scheduling to ensure smooth daily operations. - Maintain detailed, accurate records and schedules of students and staff, supporting internal tracking and necessary communication. - Occasionally assist with content creation for department social media, enhancing outreach and visibility.

Founder (Photographer) | Dai's Archive
From October 2023 to Current • 3 year(s)
- Launched a personal brand that specializes in sports, lifestyle, and student organization photography, growing to 8 campus and business collaborations. - Direct all client engagement from initial discovery to delivery, ensuring seamless communication and content satisfaction across remote and on-site projects. - Create social media campaigns reaching nearly 60,000 monthly viewers, using trend-based strategies to increase visibility, brand loyalty, and booking inquiries.

Sports Photographer & Staff Writer | NCCU Campus Echo
From October 2023 to May 2025 • 2 year(s)
- Captured and edited award-winning, high-quality sports photography for use in game recaps, feature articles, and digital publications, delivering visuals under fast-paced, low-light conditions. - Wrote post-game recaps and sports stories, including the publication�s most-viewed article of the year. - Promoted to Sports Editor for the 2024�25 academic year in recognition of content quality, consistency, and leadership potential.

Fall 2024 DREAM Foundation Cohort Member | Position Sports
From September 2024 to December 2024 • 0 year(s)
- Led live content coverage for the DREAM Foundation during the Las Vegas Bowl, amplifying audience interaction and boosting engagement for @dreamfndn through real-time posting. - Coordinated VIP logistics at Allegiant Stadium, supporting operations and ensuring high-level guest satisfaction from arrival to departure. - Collaborated in designing a mock VIP hospitality experience, showcasing skills in event marketing, brand activation, and strategic sponsorship storytelling.

Marketing Intern | National Institute of Minority Economic Development
From June 2024 to August 2024 • 0 year(s)
- Produced branded marketing collateral to promote major events and partnerships, helping to enhance visibility and sponsor engagement. - Photographed and edited key moments from the Executive Networking Conference, delivering a polished visual asset library for future campaigns. - Rewrote and restructured the internal employee handbook, aligning tone and layout with brand identity and accessibility best practices.

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