As a native of Greenville, SC, Joey Hill is a multifaceted visionary, influential brand strategist, and professional DJ.
With the innate ability to enhance business-to-business relationships through critical thinking and resilient execution, Joey brings ten years of experience in creating objective-based initiatives for company business models with a results-driven focus. Joey has produced bottom-line results through strategic marketing and industry best practices and demonstrates ingenuity and resourcefulness by providing quality deliverables that align with company strategic business objectives.
Joey is a 2004 graduate of Morehouse College where he received a BA in Business Administration and served as President of the Class of 2004. Post graduation, Joey worked for Deloitte Consulting, LLC as a Human Capital Consultant in the area of Organization and People Performance. After deciding to leave Deloitte in pursuit of higher education, Joey worked for The Richmond Group, LLC, an experiential marketing firm, as a Project Manager and Marketing Strategist. At The Richmond Group, Joey proposed and implemented modern concepts for business partnerships to accomplish campaign objectives and reach the clients’ target demographic. Joey also negotiated and secured partnerships with notable musical talent and celebrity luminaries for client promotional tours. While serving as Project Manager, Joey lead brand ambassadors and staff to achieve clients’ purposed vision for promotional campaigns. As an integral part of his role, Joey negotiated contracts, managed activations, and co-wrote copy for POS materials, integrated advertising campaigns, and promotional affairs for the following clients: BMW Corporation, Susan G. Komen Breast Cancer Foundation, Bermuda Department of Tourism, McDonald’s Corporation, Bombay Sapphire, Grey Goose, Courvoisier, Atlantic Records, Def Jam Records, and Uptown Magazine, HBO Film Festival, and Essence Music Festival.
After receiving his Master of Business Administration and Master of Information Science degrees from North Carolina Central University, Joey joined Merge Consumer Marketing as an Account Executive, bringing a diverse and unique set of experiences and thought from the marketing, experiential, and consulting industries. Joey’s clients at Merge included: TV One, TNT, TBS, and the National Black MBA Association.
Prior to founding FRSH GDS CRE8TIV and partnering with H. Creative Group, Joey worked for commonground Marketing in Chicago, IL as a Sr. Account Executive where he managed strategic marketing objectives, client services and the daily procurement of creative assets. While at commonground Joey worked with the following brands: Coca-Cola, Sprite, Sprite Zero, Fanta, Powerade, MillerCoors, and The Illinois Lottery.
OTHER STUFF YOU SHOULD KNOW ABOUT HIM…
Joey is also known as “Joey Thee DJ” and is emerging as a premier “go-to” DJ for special events, weddings, and brand experiential activations. Joey looks forward to putting out some original concept albums and working along side some greatly talented folks along the way.
I currently work with N/A
as Brand Strategy, Development and Business Consultant
I have 5 years of experience working in the
Advertising/Marketing/Public Relations industry.
Owner | Principal Director & Creative Strategist|
Hill + Co. Creative
From January 2017 to Current • 9 year(s)
Architected end-to-end operational strategies for 100+ integrated global marketing programs, managing multi-million-dollar budgets and celebrity talent integration for marquee consumer brands.
Business Development & Experiential Marketing Consultant|
Voltron Data
From January 2024 to December 2024 • 0 year(s)
Managed operational planning and execution for high-profile industry events, developing data-driven reporting frameworks and post-event learning loops.
Program Manager (Full-time Contract), Global Marketing|
Amazon
From January 2023 to December 2023 • 0 year(s)
Directed global marketing execution for Amazon cross-functional programs and seasonal campaigns, managing cross-functional dependencies and investment priorities across the matrixed organization.
Account Supervisor & Associate Experiential Marketing Director|
Walton Isaacson
From January 2019 to December 2022 • 3 year(s)
Managed portfolio of $500K-$5MM entertainment and brand marketing accounts, driving 25-100% revenue growth and spearheading multicultural campaigns for McDonald's USA.
Senior Marketing Manager|
Flowers Communications Group
From January 2016 to December 2017 • 1 year(s)
Directed national experiential campaigns for MillerCoors, achieving 50% YOY consumer engagement growth and negotiating celebrity partnerships that generated 40% increase in social media impressions.
Producer & Account Manager|
Game Seven Marketing
From January 2015 to December 2015 • 0 year(s)
Managed production of Nike's 2015 Pro-Am Basketball League 'Chi League', coordinating engineering, tech, and marketing teams to increase app conversions by 20%.
Brand Strategist & Creative Director|
Fresh Goods Creative Partners
From January 2013 to December 2015 • 2 year(s)
Delivered cultural marketplace insights and consumer trend analysis that fueled 25%+ annual new business growth, developing consumer-first product experience strategies.
