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Q&A With Brenda Alston

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Brenda Alston
Marketing Director, Catalysta LLC
Location: Brooklyn, NY United States
Joined: Aug 9th, 2011

About (request update)

Education (request update)

Pace Univ class of 1984

Undergrad Major: Marketing

Cornell Univ class of 2009

Grad Major: Management

Experience

I currently work with Catalysta LLC as Marketing Director
I have 39 years of experience working in the Internet/E-Commerce industry.

Part-Time Service Team Leader | WEGMANS FOOD MARKETS
From June 2019 to Current • 7 year(s)
Part-time service representative providing support to grocery management. Assist service teams with development of ecommerce, merchandising, pricing, and promotion of goods.

Marketing Director | CATALYSTA LLC
From April 2009 to Current • 17 year(s)
Lead national and global marketing efforts for digital magazine through partnerships with industry leaders. Manage campaigns, conduct audience segmentation, and oversee product development of web communications.

Marketing Manager | NYC HOUSING AUTHORITY
From January 2001 to April 2008 • 7 year(s)
Served as internal consultant to cross-functional teams coordinating procurement, product implementations, and vendor management. Negotiated and managed $500k - $5m multi-year strategic partnership contracts.

Project Manager | METROPOLITAN JEWISH HEALTH SYSTEM
From October 1994 to November 2000 • 6 year(s)
Researched and assessed quality management division's administration of professional nursing services. Managed revenue projections, forecasts, and resource allocations for program budget.

Product Development Specialist | AT&T, INC.
From April 1989 to February 1992 • 3 year(s)
Served as industry project lead for marketing and product management of online applications for financial service institutions. Managed technical support team product implementations and designed product prototypes.

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