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Q&A With Averick Parker

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Averick Parker
Partnership Marketing Manager, Seneca Gaming Corporation
Location: Amherst, NY United States
Joined: Apr 27th, 2012
About   (request update)
Education   (request update)
Morehouse College class of 2004
Undergrad Major: Marketing
Experience
I currently work with Seneca Gaming Corporation as Partnership Marketing Manager
I have years of experience working in the Hospitality/Tourism industry.
Partnership Marketing Manager | Seneca Resorts & Casinos
From January 2015 to Current • 11 year(s)
 Manage over $2MM in sponsorships including activation, budgeting, and strategy implementation. Developed ROO framework and sponsorship strategies that increased Social Club membership and drove 25% ROI per sponsorship.
Consultant | Manchester United
From January 2013 to December 2013 • 0 year(s)
 Created and allocated $50,000 project budget for 4-stop trophy tour. Developed marketing and media strategy to increase Manchester United brand awareness by 10% in target markets.
Sponsorship Marketing | Reliant Energy
From January 2010 to December 2011 • 1 year(s)
 Directed $20MM sponsorship activation budget with NFL, MLB, NBA properties. Generated over 500,000 direct contact impressions and improved customer acquisition rate by over 2%.
Manager, Corporate Partnership Marketing | Houston Dynamo
From January 2006 to December 2010 • 4 year(s)
 Increased organization's sponsorship revenue from $1 million to $6 million over 4 seasons. Led team overseeing 60 sponsor relationships with 90% retention rate year over year.
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Guestbook Comments
A very warm welcome to you. It is lovely to have you among us. May you have a blessed, constructive and prosperous day. Stay strong. If you are interested, you can visit my profile and click on the link to my website and view a free webinar that will show you how to start an online business.
Tagged by Ralph White on 03/29/2023  
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