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Q&A With Erika Franklin

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Erika Franklin
Lead Campaign Analyst, Merkle Inc
Location: Scott, AR United States
Joined: Dec 14th, 2020
About   (request update)
Education   (request update)
Philander Smith College class of 2003
Undergrad Major: Computer and Information Science
Experience
I currently work with Merkle Inc as Lead Campaign Analyst
I have years of experience working in the Advertising/Marketing/Public Relations industry.
Lead Campaign Analyst | Merkle Inc
From March 2020 to August 2020 • 0 year(s)
 Developed and delivered customer communication campaigns via direct mail, email, outbound voice, and SMS. Managed marketing initiatives and maintained PL SQL/SQL scripts for campaign auditing and data analysis.
Consultant- Marketing | Verizon Wireless
From December 2012 to June 2019 • 7 year(s)
 Developed outbound customer communication campaigns and coordinated with HQ and Area points of contact. Managed direct marketing initiatives and created campaigns using Teradata Campaign Manager tool.
Consultant-Marketing | Alltel
From March 2009 to September 2012 • 3 year(s)
 Served in campaign management activities for customer strategy development of marketing campaigns and promotions. Managed direct marketing initiatives using automated CLM campaigns across multiple channels.
Consultant - Marketing | Alltel
From September 2008 to February 2009 • 1 year(s)
 Executed processes to deliver Alltel products and information to customers using data processing tools. Set up, submitted, processed and audited jobs according to matrix requirements.
Client Delivery Analyst | Acxiom Corporation
From September 2004 to October 2007 • 3 year(s)
 Provided relevant data, analysis and knowledge to support promotional plans and direct marketing campaign execution for clients. Managed small to large scale projects and campaigns.
Teller Coordinator | Bank of America
From October 2003 to September 2004 • 1 year(s)
 Provided customer service, billing, membership communication, and processing of all transactions. Handled selling of various bank products and complaint resolution.
Administrative Assistant | AFMC
From February 2001 to October 2003 • 2 year(s)
 Provided support to the COO by coordinating office activities such as travel, schedules, supplies, files and maintenance. Provided support for Division of Medical Services.
Apartment Communication Coordinator | Comcast
From May 2000 to February 2001 • 1 year(s)
 Managed Apartment Complexes in Central Arkansas. Handled marketing and payroll for Apartment Community and Comcast Customers dealing with video services.
Customer Service Representative | Alltel
From June 1999 to November 1999 • 0 year(s)
 Supported and resolved problems concerning customer service, billing and equipment issues.
Teller | Mercantile (USBank)
From October 1997 to February 1998 • 1 year(s)
 Provided customer service, handled cash transactions, various sales of bank products and daily balancing.
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