Featured Member: Mike Vaughn on HBCU CONNECT!

Q&A With Mike Vaughn

Mike Vaughn
Associate Manager, Team Strategy, Analytics & Operations, National Basketball Association
Location: Hoboken, NJ United States
Joined: Dec 28th, 2021

About (request update)

Education (request update)

N/A class of 2014

Undergrad Major: Sport and Leisure Studies

Experience

I currently work with National Basketball Association as Associate Manager, Team Strategy, Analytics & Operations
I have years of experience working in the Sales industry.

Associate Manager, Team Strategy, Analytics & Operations | National Basketball Association
From March 2015 to July 2020 • 5 year(s)
Led strategic development of direct-to-consumer platforms and TMBO University training program for NBA teams. Developed attendance projection models and enhanced content strategy resulting in record-breaking attendance and 20% increased engagement.

Sr. Coordinator, Ticket Sales and Digital Marketing Strategy | National Basketball Association
From January 2017 to December 2017 • 0 year(s)
Managed NBA's partnership with Ticketmaster and marketing strategy for NBATickets.com, resulting in four consecutive seasons of ticket sales revenue growth and 10% increase in page views.

Intern, Global Brand & Marketing | MetLife
From July 2014 to January 2015 • 1 year(s)
Implemented sponsorship activation plans for NFL games and managed MetLife's Blimp program, generating $22 million in media value and increasing social media following by 25%.

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