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Q&A With Cheri Davies - Smith

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Cheri Davies - Smith
Head of Marketing, Enterprise & Business, Optus Telecommunications
Location: Media, PA United States
Joined: Sep 20th, 2022

About (request update)

Education (request update)

- College Not Listed - class of 2006

Undergrad Major: Business Administration

Experience

I currently work with Optus Telecommunications as Head of Marketing, Enterprise & Business
I have years of experience working in the Telecommunications industry.

Head of Marketing, Enterprise & Business | Optus Telecommunications
From February 2022 to Current • 4 year(s)
Leader of B2B marketing team responsible for transformational marketing strategies across small, medium & enterprise business segments nationally. Executive sponsor for technology and customer experience design efforts delivering sales enablement and operational excellence.

Senior Director Acquisition Marketing and Programs | Comcast
From May 2020 to December 2021 • 1 year(s)
Marketing leader responsible for B2B & B2C segment strategies including OTT/Content, Internet products to deliver growth through partnership marketing, product development and acquisition campaigns nationally.

Senior Director of Acquisition Marketing | Comcast
From June 2016 to May 2020 • 4 year(s)
Cross functional marketing leadership for experiential and strategic acquisition marketing to growth segments delivering end-to-end tactical plans across video and internet products. Responsible for Prepaid Internet & Video marketing strategy delivering multi-million incremental revenue.

Director of Marketing | Comcast
From December 2012 to June 2016 • 4 year(s)
Maximized local marketing investments including sponsorships with major sports teams and contributed to regional growth of sales channels. Orchestrated key partnerships for Houston Super Bowl.

Director of Interactive Marketing & Communications | Ampegy
From March 2011 to December 2012 • 1 year(s)
Oversaw nationwide marketing and communications efforts including brand strategy, website development, social media, and public relations. Led team of marketing professionals executing innovative campaigns.

Marketing Manager, Smart Energy | Reliant Energy
From September 2009 to April 2011 • 2 year(s)
Identified target customer groups for smart energy products to drive adoption through commodity driven industry. Developed and executed multi-channel acquisition and retention plans maximizing customer lifetime value.

Manager, Marketing Acquisitions | Reliant Energy
From March 2008 to September 2009 • 1 year(s)
Managed end-to-end tactical marketing plans to support new acquisition channels. Interfaced with stakeholders to deliver growth and enhance relationships with business segments.

Commercial Business Manager | Telstra
From February 2006 to November 2007 • 1 year(s)
Managed National Dealers/Business Partners for Prepaid and Postpaid products across mobile/broadband. Controlled marketing budget up to $1M to ensure increased market share in targeted areas.

Visual Merchandising Marketing Manager | Telstra
From January 2004 to November 2006 • 2 year(s)
Responsible for 3500+ dealers and retail locations nationally for end-to-end marketing and product messaging. Ensured company values and brand were supported according to corporate identity.

Senior Business Marketing Manager | Telstra
From October 2003 to December 2004 • 1 year(s)
Implemented and developed B2B marketing campaigns in channel per corporate requirements. Controlled marketing timelines and managed senior leadership adjustments based on business agreements.

National Manager Brand & Marketing Programs | Telstra
From January 2000 to February 2004 • 4 year(s)
Managed marketing budget and brand awareness with external partnerships. Managed National sponsorship including Sydney 2000 Olympics, Australia Ballet, and various sports events.

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