Featured Member: Quiana Chambers on HBCU CONNECT!

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Q&A With Quiana Chambers

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Quiana Chambers
VP, Marketing Technology & Customer Data, Ralph Lauren
Location: Philadelphia, PA United States
Joined: Oct 11th, 2022

About (request update)

Education (request update)

Tufts University class of 2005

Undergrad Major: Marketing

Experience

I currently work with Ralph Lauren as VP, Marketing Technology & Customer Data
I have years of experience working in the Information Technology industry.

VP, Global, Marketing Technology & Customer Data | Ralph Lauren
From January 2022 to December 2024 • 2 year(s)
Led team of 13 engineers and strategists to develop Ralph Lauren's first Marketing Technology team, managing customer data architecture and personalization initiatives across global operations.

Head of Campaign Operations, Marketing Technology | Comcast
From January 2019 to December 2022 • 3 year(s)
Led MarTech Campaign Operations strategy and execution, growing team from 3 to 12 employees while driving 250+ campaigns across multiple channels reaching 27+ million customers.

Director, Marketing & CRM | Penn National Gaming, Penn Interactive Ventures
From January 2015 to December 2019 • 4 year(s)
Head of Marketing & CRM reporting to CEO, managed team of 22 with 6 direct reports, drove revenue growth from $1k/month to $1.5million/month and led marketing for multiple product launches.

Marketing Manager, CRM & Loyalty | Pep Boys
From January 2014 to December 2015 • 1 year(s)
Managed marketing planning and customer segmentation strategies for 25+ million customers with $20 million CRM budget across direct mail, analytics, emails and mobile app.

Marketing Manager | Urban Outfitters, Inc
From January 2013 to December 2014 • 1 year(s)
Managed direct campaigns including planning, segmentation, creative execution and reporting, launched UO Rewards program and optimized regional email strategy resulting in 10% increase in open/click rates.

Campaign Specialist | Urban Outfitters, Inc
From January 2010 to December 2013 • 3 year(s)
Specialized in campaign development and execution across multiple marketing platforms.

Marketing Associate | Urban Outfitters, Inc
From January 2010 to December 2010 • 0 year(s)
Supported marketing operations and campaign initiatives.

Marketing Assistant | Urban Outfitters, Inc
From January 2007 to December 2010 • 3 year(s)
Assisted with marketing activities and administrative support for marketing team.

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