Featured Member: Melanie Varon on HBCU CONNECT!

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Melanie Varon
Intern, American Express
Location: West New York, NJ United States
Joined: Apr 10th, 2023

About (request update)

Education (request update)

Rutgers Univ-Newark class of 2022

Undergrad Major: Marketing

Experience

I currently work with American Express as Intern
I have years of experience working in the Financial Services industry.

Account Coordinator & Project Manager | EP+Co
From January 2023 to March 2023 • 0 year(s)
Researched data to create competitive landscape analysis of sustainable packaging for Verizon and supported multiple teams with project planning and management.

Media Strategist | Walmart Connect
From October 2022 to December 2022 • 0 year(s)
Ideated insights-driven end-to-end media strategy for Hershey brands and collaborated cross-functionally to create omnichannel customer experiences.

Account Coordinator | Formerly Known As (FKA)
From August 2022 to October 2022 • 0 year(s)
Analyzed data to create multicultural marketing campaign strategy and collaborated with Community Managers to track consumer sentiments on social platforms.

Social Media Marketing Coordinator | Rutgers School of Health Professions
From November 2021 to January 2022 • 1 year(s)
Increased brand engagement on Instagram by 40% through analytics and strategy development, and created surveys to influence social media strategy.

Market Research Consultant Intern | Quantum Identity Group
From September 2020 to December 2020 • 0 year(s)
Developed and analyzed quantitative research study for healthcare industry growth and identified relevant social media hashtags through market research.

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