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Q&A With Tisha Lawson

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Tisha Lawson
Senior Finance Manager, FP&A, Paramount Global
Location: McDonough, GA United States
Joined: Jul 30th, 2025

About (request update)

Finance Professional with experience in Financial Planning, Reporting, Analysis, and Client Financial Services that delivered key
insights to senior management via storytelling narratives while improving forecasting accuracy and streamlining processes.
Excited for the opportunity to make an impact and add valuable contributions to the CPG, Sports, Media and Entertainment Sectors.

Life & Professional Aspirations:

To add value and make a difference in an exciting FP&A-Finance career!

Website:

https://www.linkedin.com/in/tisha-lawson/

Education (request update)

Hampton University class of 1994

Undergrad Major: Accounting

Claim To Fame:

-Treasurer of the Senior Student Council -Treasurer of the Student Union Board -Student Leader / Ambassador

Most Memorable Moment:

Graduating on time and working right after!

Babson Col class of 2000

Grad Major: Finance

Experience

I currently work with Paramount Global as Senior Finance Manager, FP&A
I have 4 years of experience working in the Arts, Entertainment, and Media industry.

Senior Finance Manager | Paramount Global
From November 2021 to Current • 5 year(s)
* Managed financial reporting and analyses of Actuals, Forecast, and Long Range & Annual Plan for the MTV Entertainment Group which improved client business decision-making along with forecasting accuracy by 10%. * Enhanced financial operating effectiveness and client collaboration results for the Social/Digital, Social Impact, Comms/PR, & HQ Media Networks Team Groups by stewarding daily client financial services that improved compliance timing by 25%. * Created and maintained a streamlined chargeback process between Streaming and Cable Networks Business Units, improving financial close and reporting efficiency for senior management business reviews as well as client area operational results.

Financial Services Manager II | The Coca-Cola Company
From September 2000 to April 2021 • 21 year(s)
* Created MS-Office Suite and Power BI model templates that enabled quality, accurate, and timely financial reporting and analyses for integration in Digital and Retail Customer senior management reporting packages and monthly business reviews. * Provided financial stewardship of Plan, Forecast, and Actuals that delivered over 95% targeted margin income results during a challenging environment via collaborative thought leadership and storytelling narratives that impacted business decisions. * Led financial analyses for Digital, National Retail Customer, and Foodservice Teams simultaneously with client satisfaction. As a Financial Services Manager-HQ: * Consolidated and Reported the Annual Business Plan and Monthly Forecast for the North American Strategic Marketing Division headcount and operating costs via scenario model tools and storytelling insights. * Engaged financial thought consults and analyses to Cultural Marketing senior level management for operational decisions. * Led operating excellence process improvement project that streamlined end-to-end purchase order process for the Division. As a Senior to Principal Financial Analyst: * Performed month-close activities for P&L and B/S account reconciliations of Corporate Support Function Centers, along with variance analyses during the Actuals, Forecast, and BP reporting cycles via financial acumen that met stated business targets. * Completed quarterly reporting (i.e. SEC Rep Letter, FAS 133, and Commitments & Contingencies) requirements by deadlines.

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