Featured Member: Liya Campbell on HBCU CONNECT!

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Q&A With Liya Campbell

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Liya Campbell
Program Intern, HBCU First
Location: Clarksburg, MD
Joined: Jun 30th, 2026

About (request update)

As a senior Marketing student at Morgan State University (May 2027), I have built my foundation at the intersection of storytelling and strategy. In my current role as VP of Public Relations for Alpha Kappa Psi's Phi Rho Chapter, I manage all PR functions, including social media content, media strategy, and a five-person committee, while simultaneously growing our Instagram presence and building the chapter's brand from the ground up.

Current Whereabouts:

Brand Marketing & Non-profit work

Life & Professional Aspirations:

To build my own non-profit to close the wealth gap for underserved communities and immigrants.

Website:

https://lcsportfolio.my.canva.site/lc-portfolio/

Education (request update)

Morgan State University class of 2027

Undergrad Major: Marketing

Campus Organization:

Alpha Kappa Psi

Claim To Fame:

Always reliable, through showing up for friends, for my organizations, and as a student.

Most Memorable Moment:

Joining Alpha Kappa Psi, Phi Rho, and fully experiencing brotherhood. The best moment I could ask for in my first year at MSU!

Experience

I currently work with HBCU First as Program Intern
I have 1 years of experience working in the industry.

Program Intern | HBCU First
From January 2026 to April 2026 • 0 year(s)
● Engaged in 12+ hour-long weekly professional development sessions with HBCU First leadership and partners ● Analyzed and documented program effectiveness through weekly feedback assessments, identifying trends and recommending improvements to enhance participant engagement and participant experience ● Contributed creative ideas to strengthen engagement on Instagram and expand the school�s online presence. ● Facilitated weekly accountability partnership meetings, driving peer mentorship and achieving 100% participation rate in growth module completion across the 10-week program cycle

Marketing Intern | Retail Women In Tech
From September 2025 to January 2026 • 1 year(s)
● Collaborated across cross-functional teams of 24+ members to drive marketing initiatives, including spearheading Instagram scheduling tool research and implementing strategic content calendars for multi-platform optimization. ● Developed comprehensive brand assets including templates, style guides, and multimedia content (video, social media, presentations) that elevated visual identity and ensured consistency across all channels and user-generated content. ● Leveraged AI tools (Claude, LLMs) to enhance content creation and marketing copy while conducting community research to identify engagement opportunities and strategic partnership recommendations with target brands and creators. ● Designed application materials for intern recruitment and produced cultural assets including branded Spotify playlists and annual recap campaigns to strengthen community engagement.

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