Rapping About a Big Mac
McDonald’s is hoping to lure rap and hip hop artists to name drop the Big Mac into lyrics, it was reported today.
The fast-food chain will not pay money upfront but will instead offer rap artist up to $5.00 every time their song is played on the radio, according to Advertising Age.
Its goal is to have the signature sandwich featuring in several songs by the summer, the US magazine claims.
McDonald’s has reportedly hired marketing firm Maven Strategies to help encourage rap artists and hip-hop artist to integrate the Big Mac into new tracks.
Tony Rome, Maven president, said his aim was to identify artists whose style would identify with the brand.
“The main thing is to allow the artists to do what they do best,” he told the magazine. “We’re letting them creatively bring to life the product in their song.” (<--wtf??)
Mr Rome said McDonald’s would have final approval of the lyrics, but would ultimately allow artists to decide how the sandwich is integrated into songs.
Douglas Freeland, director of brand entertainment strategy at McDonald’s, said rap and hip hop stars had already become brands.
“This partnership reflects our appreciation and respect for the most dominant youth culture in the world,” he told the magazine. (<--it does?!)
Rap and hip hop artists are no stranger to dropping brand names into their lyrics. Bentley, Porsche, Gucci and Dom Perignon have all been referenced by rap / hip-hop stars Jay-Z, 50 Cent and Snoop Dogg.
And Maven was able to integrate Seagram’s gin into five rap songs last year.
( http://www.manhunt.com/news/stories/1112057415.html )
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well we can be assured that at least Common will know better....
but umm yeah....i'm willing to bet certain types of people in high places within McDonald's business were the ones responsible for devising this oh-so-genius idea....
like i told my homegurl jackie....they pitch the idea to the Ying Yang Twins...i'm sure they'll be able 2 help them out :???:
or really any Southern rapper, 4 that matter....including Luda, as much as i luv him as an artist....i can DEFinitely hear him throwin' "big mac" somewhere in his lyrics....
shoot....even R. Kelly...
anywayz tho...what do ya'll think about this?
'cause sometimes it ain't always about money....
and if by "them," u're referring to Mickey D's...they ALREADY HAVE MAD money, recognition, business, etc. etc. etc...
if by "them," u're referring to the actual rappers who r willing to do this, THEY TOO already have mad money, recognition, etc. etc. etc...
it just ain't this serious....
& for those making up possible lyrics....1st possible one i thought of was one by Luda..."Gurl's **** look jus like a BIG MAAAAC / Grubbin' while i'm drivin' my CADILLAAAC"
lol...ok, sorry - just had 2 do that....i can SOOO hear his voice on those linez....
like i said....Southern rappers....i can c that being all them...
aint tryna be smart but what does it have to do with you
that's actually a great question...
it doesn't...
well except for if this strategy does work...i would rather not see my fellow brothas and sistas go out and buy a big mac just becuz they heard Trick Daddy mention it in his latest single....
but hey, if it happens, it happens...nevertheless, everyone replying in this comment was just doing what one does in a forum - voice your own personal opinion about something, regardless as to how it affects you...
how many of the things we discuss on this board actually do have to directly do with either of us?
what does Britney and her new husband's new reality show have to do with u??? & yet you felt the need to comment, inquiring if they are married
not tryna be smart...just addressing your question :arrow:
not tryna be smart...just addressing your question
