Rapping About a Big Mac
McDonald’s is hoping to lure rap and hip hop artists to name drop the Big Mac into lyrics, it was reported today.
The fast-food chain will not pay money upfront but will instead offer rap artist up to $5.00 every time their song is played on the radio, according to Advertising Age.
Its goal is to have the signature sandwich featuring in several songs by the summer, the US magazine claims.
McDonald’s has reportedly hired marketing firm Maven Strategies to help encourage rap artists and hip-hop artist to integrate the Big Mac into new tracks.
Tony Rome, Maven president, said his aim was to identify artists whose style would identify with the brand.
“The main thing is to allow the artists to do what they do best,” he told the magazine. “We’re letting them creatively bring to life the product in their song.” (<--wtf??)
Mr Rome said McDonald’s would have final approval of the lyrics, but would ultimately allow artists to decide how the sandwich is integrated into songs.
Douglas Freeland, director of brand entertainment strategy at McDonald’s, said rap and hip hop stars had already become brands.
“This partnership reflects our appreciation and respect for the most dominant youth culture in the world,” he told the magazine. (<--it does?!)
Rap and hip hop artists are no stranger to dropping brand names into their lyrics. Bentley, Porsche, Gucci and Dom Perignon have all been referenced by rap / hip-hop stars Jay-Z, 50 Cent and Snoop Dogg.
And Maven was able to integrate Seagram’s gin into five rap songs last year.
( http://www.manhunt.com/news/stories/1112057415.html )
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well we can be assured that at least Common will know better....
but umm yeah....i'm willing to bet certain types of people in high places within McDonald's business were the ones responsible for devising this oh-so-genius idea....
like i told my homegurl jackie....they pitch the idea to the Ying Yang Twins...i'm sure they'll be able 2 help them out :???:
or really any Southern rapper, 4 that matter....including Luda, as much as i luv him as an artist....i can DEFinitely hear him throwin' "big mac" somewhere in his lyrics....
shoot....even R. Kelly...
anywayz tho...what do ya'll think about this?
McDonalds are the ultimate money-makers/hustlers. They STAY with some new and wild ideas that nobody has done before. Stuff like this is why their so daggone rich.
McDonalds are the ultimate money-makers/hustlers. They STAY with some new and wild ideas that nobody has done before. Stuff like this is why their so daggone rich.
this has been done before....
there have been artists who have received profit from mentioning certain products in their music....and more products who haven't - they just give the businesses free advertisement, consciously or unconsciously....
so yeah...this isn't new....now giving the artist only a dollar to five dollars for everytime the song is played on the radio!? THAT might be new....i could be wrong tho...
but my whole thing is....y would McDonald's even need to go to this extreme in the 1st place?!?! that place doesn't need for a music artist to mention any of his products for more people to go buy them......and if ANYthing, i would think they would try to get the artists to plug some of their new, less-known foods....EVERYbody knows of and many buy Big Macs all the time....y would THEY need these people to plug this food in their songs?!?
i know it's an advertising strategy, but...still.....still seems like a silly idea to me....
1--why is mcdonalds always in inner city neighborhoods not surburbia yet you are damned to find a quiznos anywhere in the so-called "minority neighborhoods"
2--why does mcdonalds always try to cater to an urban market
3--why is mcdonalds food always rated the least healthiest but always the cheapest and always the most accessible by inner city people
this is just another way for mcdonalds to get to their most profitable market by making a stereotypical commerical to make us go yippee for killing us....good for them :???:
this is just another way for mcdonalds to get to their most profitable market by making a stereotypical commerical to make us go yippee for killing us....good for them :???:
you beat me to it...I was about to say the same thing...they're trying to **** us off with that fatty, grease smothered food...shat...we already have to worry about hypertension, diabetes, and HIV...why not make it worse :???:
1--why is mcdonalds always in inner city neighborhoods not surburbia yet you are damned to find a quiznos anywhere in the so-called "minority neighborhoods"
2--why does mcdonalds always try to cater to an urban market
3--why is mcdonalds food always rated the least healthiest but always the cheapest and always the most accessible by inner city people
this is just another way for mcdonalds to get to their most profitable market by making a stereotypical commerical to make us go yippee for killing us....good for them :???:
Cause when you only got three dollas to eat and then catch the bus to work where you goin....McDonalds for a McChicken or Quizno's for a dry a$$ four dolla sub????
I can here it now....
"Ying Yang
in the thang
fuc suckin on chicken wang
the quizno's sub is wack
gurl getta taste of my big mac...."
^^^lol...
hmm i think some yall saw that movie supersise me...eerything's a conspiracy! i swear though my little niece in like 4 and olmost 60 pounds because there's a miccady rigth next to my aunts house...erveythime we came home from church, she'd be hollering about mcdonalds...she wanted the toys, but the the toys were just a hook to get her in...now sometimes when shes around the house, she just cries about not having no mcdonalds...and sometimes she walks around going "ba da da da da...i'm duvin it..."
i'm like that's a damn shame...
but guess where i'm going after i get off this computer for my break? :grin: 8-) (nessa)
