Featured Member: Franco Lopez on HBCU CONNECT!

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Q&A With Franco Lopez

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Franco Lopez
Internship, Berlinda Tolbert
Location: Charlotte, NC United States
Joined: Aug 26th, 2025

About (request update)

I have 5+ years of experience in social media marketing and content creation, specializing in branding, digital strategy, and storytelling for Gen Z audiences. I�ve co-founded One Way Run Club in St. Croix, served as Social Media Chair for Mellow Minds, and developed 200+ branded graphics for The Advocate Room. My personal platforms, Brand with Franco and Healing The Youth, reach over 100K followers, where I focus on empowerment, discipline, and growth. Recognized for leadership, I was nominated for the HBCU Business Deans Student Leadership Summit at NYU Stern and won 2nd place in the HBCU FYI Founder�s Initiative with my startup, ReelMate. Certified in Digital Marketing & E-commerce, I am studying Business Administration (Marketing) with a minor in Cybersecurity.

Education (request update)

Johnson C. Smith University class of 2028

Undergrad Major: Marketing

Experience

I currently work with Berlinda Tolbert as Internship
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Social Media Chair | Mellow Minds
From August 2024 to Current • 2 year(s)
Manage the club's online presence, ensuring consistent branding and messaging aligned with its mental health mission.

Co-Founder, Sports Club | One Way Running Club
From June 2024 to Current • 2 year(s)
Lead community initiatives, coordinate events, and manage social media to foster teamwork and enhance leadership skills.

Email Marketing | MailChimp
From September 2023 to Current • 3 year(s)
Design campaigns, segment audiences, and analyze performance to boost engagement, sustaining an average email open rate of 40.9% and achieving 78.4% during peak traffic.

Social Media Content Creator | Youth Empowerment Platform
From May 2020 to Current • 6 year(s)
Grew a dedicated follower base to 121k by consistently producing engaging content, reaching 961,657 accounts in the last 90 days.

Marketing & Branding Intern | The Advocate Room
From May 2025 to August 2025 • 0 year(s)
Developed 200+ branded graphics with Canva for Berlinda Tolbert's upcoming non-profit to establish its visual identity.

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