Featured Member: Kimberly Lao on HBCU CONNECT!

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Q&A With Kimberly Lao

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Kimberly Lao
Student, n/a
Location: Glastonbury, CT United States
Joined: Dec 16th, 2020

About (request update)

Education (request update)

University of Michigan-Ann Arbor class of 2021

Undergrad Major: Marketing

Experience

I currently work with n/a as Student
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Digital Marketing Intern | INGENEX DIGITAL MARKETING
From January 2020 to Current • 6 year(s)
Write performance reports and content for five companies, analyze data metrics weekly to improve social media strategies.

Public Relations & Marketing Team | MICHIGAN ACTIVE CITIZENS - ALTERNATIVE SPRING BREAK
From January 2018 to Current • 8 year(s)
Organize logistics for 20+ spring break trips, manage social media accounts, and design promotional materials using Adobe software.

Service Chair | FILIPINO AMERICAN STUDENT ASSOCIATION
From January 2017 to Current • 9 year(s)
Lead Detroit-based service trips addressing food insecurity and facilitate pen pal program connecting college students with Filipino elementary children.

Marketing Intern | L'ORÃAL
From January 2020 to December 2020 • 0 year(s)
Participated in virtual academy, engaged with professionals, and completed cross-functional projects on sustainable product development and COVID-19 marketing strategies.

Digital Marketing Intern | MICHIGAN SEARCH ENGINE OPTIMIZATION (SEO) GROUP
From January 2019 to December 2019 • 0 year(s)
Designed websites and social media pages for ten local businesses, created marketing materials to strengthen online presence.

Sales and Merchandising Intern | SECRET CELEBRITY LLC
From January 2019 to December 2019 • 0 year(s)
Managed finances and inventory using Excel, created sales projections, and coordinated with global manufacturers and customers.

Marketing and Sales Intern | MOCKINGBIRD EXECUTIVES
From January 2018 to December 2018 • 0 year(s)
Served as sales consultant for Xfinity, designed marketing strategies to increase service upgrades, and connected with clients at retail locations.

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