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Q&A With Olanike Bello-Dort

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Olanike Bello-Dort
Senior Marketing Manager, Strategic Initiatives, AVIS BUDGET GROUP
Location: Bridgewater, NJ United States
Joined: Jul 8th, 2021
About   (request update)
Education   (request update)
Howard University class of 2003
Undergrad Major: Marketing
Montclair St Univ class of 2011
Grad Major: Marketing
Experience
I currently work with AVIS BUDGET GROUP as Senior Marketing Manager, Strategic Initiatives
I have years of experience working in the Advertising/Marketing/Public Relations industry.
Senior Marketing Manager, Strategic Initiatives | AVIS BUDGET GROUP
From June 2018 to Current • 8 year(s)
 Reinforce marketing strategies by implementing annual marketing plans and establishing partnerships to drive marketing programs. Directed marketing strategy for over $600M book of business, achieving 17% incremental growth and 35% increase in new customer activations.
Senior Marketing Manager, Partnerships & Associations | AVIS BUDGET GROUP
From October 2015 to May 2018 • 3 year(s)
 Amplified operational objectives by forging key client partnerships and formulating strategic marketing plans. Managed a marketing portfolio generating over $700MM in annual revenue, resulting in 7% revenue growth.
Marketing Manager, Partnerships | AVIS BUDGET GROUP
From September 2012 to September 2015 • 3 year(s)
 Improved marketability and profitability by identifying market opportunities and establishing targeted market shares. Created competitive offers and partnered with business development team to develop marketing programs.
Marketing Manager, Small Business | AVIS BUDGET GROUP
From January 2011 to August 2012 • 1 year(s)
 Designed and executed integrated marketing campaigns aligned with business goals, increasing front-end sales pipeline by 18%. Developed incentive-based program contributing to $10MM cost reduction.
Senior Marketing Specialist, Commercial | AVIS BUDGET GROUP
From March 2009 to December 2010 • 1 year(s)
 Steered opportunity pipeline through innovative prospecting and lead generation techniques. Cultivated relationships with key corporate accounts and provided marketing support to commercial sales.
Marketing Specialist, Local Market | AVIS BUDGET GROUP
From November 2006 to February 2009 • 3 year(s)
 Advanced brand strategy and marketing communications activities, growing local market revenue by 28%+ through digital marketing campaigns. Architected internal training sessions focusing on local marketing strategies.
Score! Center Director | THE WASHINGTON POST COMPANY
From September 2003 to May 2006 • 3 year(s)
 Oversaw sales, marketing, client service activities and managed a team of 20 individuals. Examined client service systems and improved client satisfaction, increasing referral rate by 20%.
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