Featured Member: Althea Taite on HBCU CONNECT!

Connect with Althea

• Email Me or Poke Me
• Interview Me
• Send Group Invite
• Add To Favorites
• Block This Member
• Send Friend Request

Uploads

Upload Content | Show More

Connections

more-->

Recent Visitors

more-->

More Members

more-->

Q&A With Althea Taite

(interview me)

Althea Taite
Content Designer, Lyft
Location: Jacksonville, FL United States
Joined: Jul 22nd, 2021

About (request update)

Education (request update)

Wesleyan Univ class of 1992

Undergrad Major: English

University of Wisconsin-Madison class of 2002

Grad Major: Business Administration

Experience

I currently work with Lyft as Content Designer
I have years of experience working in the Transportation industry.

Content Designer | Lyft
From January 2022 to Current • 4 year(s)
Works on Lyft Business focusing on rideshare benefits for enterprise, small business, and non-profit organizations through optimized voice & tone, interaction flows, and microcopy.

Content Design Intern/Contractor | Lyft
From June 2021 to December 2021 • 0 year(s)
Selected as sole Content Design intern focusing on Transit, Bikes & Scooters line of business, became contractor upon completion.

Hiring Our Heroes Salesforce Digital Marketing Content Fellow | MK Partners
From August 2020 to October 2020 • 0 year(s)
Marketing fellow for Salesforce implementation partner, contributed to marketing content strategy and managed PR, social media, blog writing and Pardot marketing efforts.

Contractor - Jr. Salesforce Administrator | L'Oreal
From September 2019 to April 2020 • 1 year(s)
Co-managed TalentForce custom Salesforce platform for L'Oreal LUXE retail division serving 350+ users, created user profiles and managed reports/dashboards.

Global Marketing Manager, Claims & Professional Equity | Johnson & Johnson Vision Care
From July 2015 to June 2018 • 3 year(s)
Managed marketing tools, strategy & programs for eye-care professionals worldwide supporting ACUVUE brand growth, implemented new product-related claims process resulting in $1M annual savings.

Category Marketing Manager / Product Manager | Perrigo Diabetes Care
From July 2008 to September 2014 • 6 year(s)
Managed branded and private-label diabetes medical devices and health-care products for retail pharmacy industry, successfully launched diabetes drink line ending 140% above forecasted sales.

Marketing Manager | Cott Beverages, Inc.
From April 2007 to June 2008 • 1 year(s)
Managed private label beverage business for key customers, led development of SuperChill brand strategy for SuperValu with $95M annual sales.

Associate Brand Manager | The Schwan Food Company
From February 2004 to April 2007 • 3 year(s)
Co-managed Edwards Cream Pies #2 U.S. frozen pie brand, aided in 24% consumption growth in 2006 surpassing 18% forecast.

Associate Brand Manager | Kraft Foods, Inc.
From August 2002 to February 2004 • 2 year(s)
Co-managed OREO Cookies #1 cookie brand globally, led launch of 8 products for $60M Seasonals business and managed $24M budget.

Assistant News Editor | The Wall Street Journal
From January 1998 to August 2000 • 2 year(s)
Promoted to managerial role at #1 subscription-based news website, implemented content-sharing pacts and managed 2 direct reports.

Digital Interactive News Writer | The Wall Street Journal
From May 1996 to January 1998 • 2 year(s)
Edited breaking stories and international business stories, worked with freelancers and staff reporters, produced site independently on weekends.

Copy Editor | The Baltimore Sun
From July 1995 to May 1996 • 1 year(s)
Completed second year of Tribune's METPRO editorial training program, edited routine and breaking stories for various news desks.

Copy Editor | Newsday / New York Newsday
From June 1994 to July 1995 • 1 year(s)
Selected from 400 applicants for Tribune's METPRO editorial training program, completed intensive 3-month training then placed on copydesk.

My Groups

Invite Me To A Group

Guestbook Comments