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Q&A With Uba Obasi

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Uba Obasi
UX & Product Designer, NAX Group
Location: Los Angeles, CA United States
Joined: Jul 1st, 2025
About   (request update)
Website:
https://ubaobasi.com/
Education   (request update)
Loyola Marymount Univ class of 2013
Undergrad Major: Economics
Experience
I currently work with NAX Group as UX & Product Designer
I have 12 years of experience working in the Finance/Economics industry.
Product Design Consultant | Uba Obasi Design
From October 2023 to Current • 3 year(s)
 Building scalable digital marketing and UX framework for clients across e-commerce, B2B, and B2C while managing designers and developing design thinking for small businesses and startups.
Senior Product Designer | NAX Group
From April 2022 to October 2023 • 1 year(s)
 Led UX and service design for a $300M joint venture, secured $22M in funding by defining web opportunities for AI-powered fintech and ESG platforms while managing hi-fi designs from ideation to development handoff.
UX Designer | NBCUniversal
From October 2021 to February 2022 • 1 year(s)
 Redesigned content discovery experiences for NBC's iOS, Android, and web apps, enhanced live sports content integration and improved account registration flows between NBCUniversal profiles and Peacock.
UX Design Associate | Best Buy
From June 2021 to September 2021 • 0 year(s)
 Conducted user interviews and market research to improve My Best Buy app features, partnered with stakeholders to refine customer journey mapping resulting in more seamless payment processes.
UX/UI Designer | PlateRate
From December 2019 to August 2020 • 1 year(s)
 Guided CEO with UX insights and mobile-first design, revamped restaurant search capabilities increasing user engagement by 25% and signups by 65% through improved information architecture.
Premium Account Specialist | Microsoft
From July 2018 to December 2019 • 1 year(s)
 Increased advertising revenue by 9% YoY through data-driven campaign optimizations, enhanced search campaign efficiency reducing CPC by 43% using Excel and Power BI analytics.
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Tagged by Ralph White on 07/02/2025  
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